RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA
ABSTRACT
This study examines the significance of consumer product packaging in Nigeria. Where to learn about packaging techniques, including the significance, potential, benefits, and effects of modern package structures in the Nigerian market.
This book includes five chapters that deal with the introduction, background of the study, statement of the difficulties, purpose of the investigation, research question, scope, and limitations of the study.
The second chapter is a literature review that discusses several approaches to defining packaging relevance, strategy, and societal influence. Chapter four described the presentation and analysis of data hypotheses and decision results.
While Chapter 5 focuses on the summary of findings, recommendations, and conclusion, after inquiry and data analysis, the findings show that well-articulated and designed packaging increases an organization’s sales volume.
Chapter One:
1.0 Introduction
Packaging is unquestionably an important brand in the realm of product marketing. Play an important role in the effective marketing of products, particularly consumer goods. In marketing, a consumer is supposed to be kind, and as such, great effort is required to attract the king’s attention to each individual enterprise.
Many companies have confirmed that packaging has had a significant impact on consumer impression and selection retention.
Packaging has now become a unique subject of study in the marketing departments of certain colleges, such as Michigan State University.
Rochester Institute of Technology and others are currently using mechanical devices to determine or final use its critical protect it against all external forces that may be acting on the product while in transit. While a product must be adequately packaged, organisations must not overpack their products.
The product’s packaging serves both protective and promotional purposes.
According to Okafor and Ugiagba (2004:187-88), packing existed before the organisation began packaging their products. God created the following as an initial package: tomatoes, mangoes, eggs, onions, oranges, carrots, cabbage, maize, and so on.
God’s acts demonstrated the importance of product packaging. Packaging can be viewed as a set of building components. The smallest size units are retail or consumer containers or cartons that one finds on store shelves.
The building block hierarchy is vital to remember since each building block is contained within another and must work together to preserve the product.
1.1 Background of the Study
According to Kottler P. (1993:237), many marketers use product price, promotion, and packaging to create marketing components for their businesses.
Furthermore, technology and civilization have their own impact on the status of the product packaging and care product company, such as PZ cusson industrial unit ever. Use cutting-edge technologies and procedures to develop and manufacture product packages.
However, of the two enterprises mentioned above, PZ Cusson Industry Plc, Aba serves as the reference point. It is used to learn about and convey the factors that are important in modern product packaging strategies, as well as to determine the influence of product packaging on the volume of sales of these firms.
Joy toilet soap and elephant blue detergent are two very different products, although performing nearly identical functions.
The product of toilet soap or soaps is commonly known as specification,
which is the reaction of caustic soda and oil to produce soap that has been processed with chemicals such as titanium dioxide to make it soft, mild, tender, and gentle on both the skin and textiles.
The significance of packaging being carried out by researchers inform of wrapper or carton container plays an important role in the marketing of consumer goods, marketing companies, and the consuming community to identify suitable package for them to conduct further market research to identify more packaging materials and processes.
1.2 Statement of the Problem
Many packaging tactics have been implemented 3d by PZ Cusson in recent years, resulting in the growth of this type of packaging. It is critical to determine and analyse the amount of this proliferation’s impact on consumer product marketing. This study aims to address the subject of how effective packaging is in marketing consumer products.
2. The most acceptable material for packaging that can survive competition.
3. How to use packaging to reduce damage.
4. How effective is packaging as a means of increasing sales volume?
1.3 PURPOSE OF THE STUDY
In today’s business world, which is dynamic and competitive, packaging has taken on a major and auxiliary role in the conformity and profitability of every consumer product. As a result, there is growing concern about the extent to which packaging, as an important tool, affects consumer goods marketing.
This research work included the following.
1. Determine whether packaging has any meaningful impact on sales volume and profitability.
2. Determine whether the packaging achieves the objective of appealing to consumers.
3. To determine whether packing increases the usefulness of consumer goods.
4. To determine whether those companies regard packaging as a primary determinant of product identity in the marketing of their products.
1.4 RESEARCH QUESTIONS
The questions listed below were proposed for verification in this study.
1. What impact does packaging have on sales volume and profitability?
2. What function does packaging play in developing utility product definition, storage, and dispensing?
3. Does packaging make it easier to identify products during the purchasing process?
4. Are PZ Cusson Plc’s packaging techniques for various consumer packaged goods flexible enough to handle the diverse range of products in our economy?5. Does competition effect the usage of packaging in terms of sales volume?
Need help with a related project topic or New topic? Send Us Your Topic