CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PRODUCT
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CRITICAL ANALYSIS ON SALESMANSHIP PERFORMANCE IN MARKETING OF A COMPANY’S PRODUCT
Chapter one
1.0 Introduction
Salesmanship is the act of persuading prospective consumers to purchase a product or service from which they can get appropriate advantages, hence enhancing their overall satisfaction with the mutual goal of accomplishing the company’s objectives.
Salesmanship is essential in any commercial practice, particularly in organisations that sell their products, because it is used to encourage customers at the time of purchase when they are deciding whether or not to buy.
It also gives prospective consumers information and suggestions that persuade them to make good purchasing decisions for the products or services.
Salesmanship may also be defined as a deliberate and short-term strategy that includes activities such as line media advertising of products or services in order to assist sales reps and distributors in achieving more sales when promoting their products.
Before an organisation can fully fulfil its goals, the relevance of a salesperson is critical. Salespeople must be well-trained, motivated, and encouraged to improve their performance in order to accomplish organisational goals and objectives.
Salesmanship can be viewed as a vital part of any organization’s decision-making process, and it contributes significantly to the nation’s economy. However, most organisations fail to recognise the need of adopting salesman practices in order to effectively serve the target market.
The incapacity of some organisations to employ well-trained and motivated salespeople may impede the achievement of the company’s goals and objectives.
One of the marketing actions is to facilitate the passage of products from the factory site to any household that need them for consumption purposes, because items could not reach the final users or “the consumers” without marketing.
Selling items and services is the lifeblood of any business; without sales, a firm cannot survive long in the market. Many businesses struggle to receive orders during a period of low business conditions;
when sales fall, factories stop, people are laid off, and many enterprises go out of business, leaving only those that can sell their goods and services to survive. Those who cannot withstand market trends go out of business.
Salespeople are the company’s ambassadors and are critical to the organization’s success. They must be properly trained and motivated in order to fulfil the organization’s goals and objectives.
1.1 Statement of the Research Problem
Having learned that salespeople are very vital to any corporate organisation in marketing their products and services, the following can serve as research problems:
What effect does salesmanship have on the consumer in the context of competition?
How does salesmanship effect the organization’s product sales and profit levels?
What influence does economic slump have on sales force performance?
Does training, motivation, and compensation actually have an impact on salesmanship performance?
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