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MARKETING UNDERGRADUATE PROJECT TOPICS

EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA

EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA

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EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA

ABSTRACT

This study focuses on employee relations in Nigeria’s aviation industry, with FAAN, Enugu serving as the primary location. The research was conducted in a methodical and sequential manner, and it is divided into five chapters.

The first chapter is the introduction to the study, while the second is a level of the literature. Three is the researcher’s design and methodology, which includes determining the sample size.

Four is the analysis and interpretation of data, which uses tables, percentages, response frequencies, and standard deviations to elaborate on the results and decisions made at the end of each hypothesis test. Chapter five summarises the findings, makes appropriate recommendations, and draws a conclusion to the study.

The questionnaire and oral interviews assisted in gathering almost all of the important information required for the researcher’s work, and a bibliography was created that included all of the present text published within the last ten years and used to give meaning to the research topic in order to keep the reader interested and bias-free in the manuscript.

The research study’s general finding was based on the extent to which proactive employee relations in the industry will increase the general patronage of their customers in other wards,

meeting their standard and targeted objective of profit volume, and also the general attainment of managerial functions as a result of giving the employees five hards to participate in industry decision making.

Conclusions and recommendations were derived based on the findings presented above, and conclusions were reached based on the recommendations.

Chapter one

1.0 Introduction

Today’s marketing environment has exposed scholars, individuals, and the general public to the notion of human relations, which is merely a brand name for employee relations in modern society.

It is critical to highlight that a marketer’s grasp of consumer needs in the market, as well as the meeting of those needs, can be considered employee relations practice in that market.

According to OBODO (2001), employees are given complete freedom to act in any organisation without interference or arbitrary use of authority. They normally do their best to cooperate, and understanding should be the management’s watchword.

Employee relations refer to how people behave or act towards one another in any situation within a company organisation.

Take a close look at the definition of marketing provided by the American Institute of Marketing, which defines marketing as a management process concerned with anticipating, identifying,

and satisfying consumer needs and wants based on an exchange function that generates profit for both the consumer and the organisation through which the satisfaction was obtained. As we will see, employee relations has two valuables that make it possible:

(i) LEADERSHIP: One of the factors in good employee relations is leadership, which entails managers increasing productivity and profit by inspiring employees and ensuring adequate incentives for their efforts,

as well as the establishment of understanding, goodwill between an organization’s publics, policies, and procedures of an individual to create public interest. UDEAGHA (1995).

(ii) conduct: According to NOUGHTON ETAL (1998), knowing man and his conduct is an important part of employee relations in every organisation. Most of the challenges we face today are the consequence of human variations and personalities in the workplace.

It is critical to ensure that employees understand why they are working on one task or another, as well as to create an enabling environment for all and Sunday in order to take everyone forward.

1.1 Statement of the Problem

Employee Relation Practice in the Aviation Industry in Nigeria through the expected must-effective channel of marketing a corporation’s services is the industry, but due to the corruption of senior staff and a sense of being on top of the world,

it has made it extremely difficult for some employees to keep up with the demands of the day. In other words, the outstanding problems are:

Because most employees are concerned that someone else will take their position, they tend to hide information from their subordinates in order to be novis.

The rich consistently disregard their relationships with the poor. In this situation, employees are unable to successfully relate to either their wealthy customers or their higher-income colleagues.

The problem of increased presentation and stealing attitudes, combined with the entrusted spirit we have for our fellows and friends in our many undertakings, has made it hard for two people to have an effective public relationship in Nigeria.

The practice of public relations in some businesses has become a major issue, in the sense that the majority of the followers in such industries are not in constant communication with one another. In the real world, when two or more people have relationships, practice would have been defeated in that area.

It is claimed that feedback is the most successful kind of communication. In other words, if there is no respect in an office, practicing public relations in that area will not give a fair fruit in terms of driving the organisation forward.

1.2 Objectives of the Study

The overall goal of this research is to assess how employee relations practices in the aviation business might improve the marketing of the Federal Airport Authority of Nigeria, particularly in Enugu State. Therefore, the research objectives are:

(i) Evaluate the effectiveness of public relations practices in the aviation business.

(ii) Assess the level of satisfaction gained by the industry’s customers as a result of the practice.

(iii) To identify their clients’ attitudes towards the existence of effective public relations in the industry.

(iv) Determine the impact of the practice on patronage in the industry.

(v) To assess the marketing impact of public relations in the aviation business.

(vi) Investigate the industry’s performance as a result of its practices.

1.3 Formulation of the Hypothesis

Hypothesis 1.

Ho: Customers of Nigeria’s Federal Airports Authority are dissatisfied with the industry’s public relations practices.

Hi:- Customers of the Federal Airport Authority of Nigeria are satisfied with the industry’s public relations practices.

Hypothesis 2.

Ho: Effective public relations practices are not the greatest for customers.

Of the FAAN.

Hi:- Effective public relations practices are great for customers.

Of the FAAN.

Hypothesis 3.

Ho: The best way to attract clients to the sector is not to implement a good public relations technique among staff.

Hi:- The best way to attract clients to the industry is to implement good public relations practices among staff.

Hypothesis 4.

Ho: Public relations approach will not change the FAAN’s market position.

Hi:- The FAAN’s market position will change as a result of public relations practices.

1.4 The Significance of the Study

The study is designed to benefit the following group of people:

The study is designed in such a way that it will re-educate the Federal Airport Authority of Nigeria on the fundamentals of public relations practice for both customers,

managers, and subordinates. It will help students comprehend that in any industry when there is no peace, meeting stated targets becomes a major challenge.

It is also intended to teach other individuals in various industries throughout the country, particularly in Enugu state, about the benefits of having a good public relationship in an office and the amount to which it would improve their marketing efficiency.

It will also serve as a beginning point for some students, particularly those in the marketing department, who want to continue this research project.

1.5 SCOPE OF THE STUDY

The study’s scope is limited to Enugu state, namely Emene, which is home to Nigeria’s federal airport authority.

1.6 Definition of Terms

The languages used in the preceding chapter were all familiar, thus there is no phrase to define.

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