EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN
ABSTRACT
The impact of personal selling on Isol germicide sales in Enugu Urban will be discussed in following chapters, as will ideas for making more successful and efficient sales calls to clients.
sources collection relied heavily on both primary and secondary sources. Data collecting methods included questionnaires, document analysis, and observation of objects and people.
This study’s population is chosen from the Hardis and Dromedas sales department, as well as a sample of Enugu urban households.
Visit to the library. References to journals, periodicals, newspapers, and other student initiatives broaden the scope of this study while remaining completely within the topic’s boundaries.
These are the study’s findings.
The following chapters provided a thorough examination of the topics addressed in the research. A concerted attempt was undertaken to determine whether the use of personal selling effects in sales has a favourable affect on Isor germicide users.
1) It was discovered that consumers of the Isol germicide are positively influenced.
2) It was also discovered that the company’s offer goes a long way towards advising on how to best deal with these problems.
3) It was also discovered that consumers or users are more interested in receiving accurate and timely information on how to utilise the product than learning about policies.
And these recommendations are targeted at proposing practical remedies to the consequences of personal selling on Isol germicide in Enugu Urban.
The saleforce requires meticulous organisation, recruiting and selection, training, remuneration motivation, leadership and supervision, and performance evaluation.
More effective managing of objectives will be extremely beneficial to sales calls. The company should adopt the selling concept.
If these guidelines are strictly followed, the firm will see long-term growth, and the benefits of personal selling on sales will be completely realised.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
A detailed analysis of the promotional materials reveals that personal selling has received little to no attention. The effective integration of promotional materials is essential for accomplishing organisational goals.
Firms place a high value on advertising, sales promotion, and publicity, spending more than necessary on them. This results in an increase in the cost of marketing (promotion), and hence the cost per unit sales for a product.
If all other factors remain constant and the cost per unit increases, the demand for a product decreases. This reduces sake turnover, which lowers profit.
The effective implementation of personal selling will cure the condition of poor sales and bridge the gap of customers withdrawing from a product by creating congruence about a product in the minds of customers.
Personal selling is unique among other promotional tactics. I say this because of the human engagement it requires. Hardis & Dromedas, a household products company, sees personal selling as the final connection in the exchange process between it and its many buyers.
Much ineffectiveness was experienced when using this instrument. Should this time be traced to show? Case study on how it can be carried out in order to reflect that the marketing concept is practiced in the firm.
If selling is required, the marketing concept will not replace personal selling, but will change its application. This will assure client happiness and help the company achieve its goals.
Several authors have claimed that all company entities should focus more on personal selling. Most businesses do not fully embrace personal selling until they are forced to do so by circumstances such as declining sales, a large market share, a shift in consumer purchasing patterns, fierce competition, and increased market expenditure.
Let the role of personal selling be eked out, the time of its application in the product life cycle, the salespeople carefully selected, trained, and motivated, and other promotional tools used in conjunction with personal selling, and we will achieve our goal of effectiveness and efficiency in meeting cooperative goals.
1.2 Statement of Problem
Personal selling has been viewed by manufacturers of home products as a slow, limited, and ineffective strategy for promoting their products, and some have discontinued it entirely due to ineffectiveness in the company’s salespeople.
A manager in the marketing department previously stated, “What are we doing, is to helping reduce unemployment we don’t need people whose works do not yield immediate result on our profits” .
Personal selling has yet to have a significant impact on isol germicide sales in Enugu. However, Germicides are considered an industrial good.
Some complications related with the product must be addressed, and this requires the existence or rise of professional salespeople.
But can such exist without addressing the issues of sales organisation management, recruiting and selection, salesperson motivation, leadership and supervision, and performance evaluation?
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