TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
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TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
Chapter one
1.1. BACKGROUND FOR THE STUDY
Trade fairs are a type of promotional device that allows businesses or manufacturers to showcase and exhibit their products to both middlemen and end users.
It can also be regarded as a mechanism for manufacturers and distributors to display their products to the general market.
Participants in trade fairs have the opportunity to physically explore, compare, and learn about new sources.
These shows are typically designed for a specific group in a specific geographical area (as in a village trade fair). Individuals who attend the fair are always interested and inquisitive about new trends in a particular field and may want to know if there has been a slight change in product features. When exhibits are well-published, managed, and targeted, exhibitors will see a rise in sales volume.
The ability to staff is regarded as the most important component in these shows because it is the staff who will attend to the client by informing, educating, and encouraging them to acquire and use their newly offered products.
Trade shows are effective for sales marketing and sales. Trade fairs play an important role in the promotion of locally created goods by providing a venue for physical interaction between manufacturers and potential customers or consumers.
Manufacturers employ various mediums to determine how much interest a customer or consumer has in their products, both new and old.
They also use the medium to know how many show purchase intention or place an order, because the participating vendors expect several benefits, which include: generating new sales leads, maintaining new customers through the public relations offices at the trade fair stand selling more to present customers at the company’s price, meeting new customers or prospects,
introducing new products, and educating customers with publication, moti Trade fairs are held at regular intervals, usually in the same area and time of year, and typically last seven to ten days. There are primarily two types of trade fairs: zoned in three (3) and national trade fair.
International trade fairs are typically conducted in Lagos, Kaduna, and Enugu. Lagos acts as a location for any international trade fair located in the western region, whereas Enugu and Kaduna serve as venues for the eastern and northern regions, respectively.
This forum (show) is often meant for specialised groups in a certain geographic area. (as made during the Nigerian trade expo). Individuals who attend this fair are always interested and curious about the latest trends in a certain industry, and they may want to know whether there has been any little change in product.
When exhibitions are well publicised, managed, and staffed, exhibitors see improved sales volume. Edit personnel is seen as one of the most important components at these shows and conventions
simply because it is these employees that will interact with clients, enlightening, educating, and convincing them to try or use their freshly introduced items.
Trade fairs assist corporations and enterprises in connecting with their clients and receiving numerous inquiries from serious-minded enterprises and corporate leaders who ultimately place bids. A trade fair is an excellent platform for sales marketing and sales.
The purpose of a trade fair in the marketing of goods is to improve marketing performance while also providing a platform for physical interaction between manufacturers and potential customers.
Manufacturers use these mediums to know how much interest buyers or consumers show in their products, both new products that are introduced and old products that have been existing in the market, and how consumers reach to various features and terms,
as well as how many express purchased intention or place order, since the participation vendors expected several benefits, which include generating new sales leads and maintaining new customers/contracts (though the public relations office
Trade fairs are held on a regular basis, usually at the same site and time of year, and they typically run seven to ten days. There are two types of trade fairs organised in Nigeria.
In Nigeria, the international trade fairs are divided into three zones: Lagos, Kaduna, and Enugu. Lagos is the venue for any international trade fair that will take place in the Western region, while Enugu and Kaduna serve in the Northern regions.
Emily Millionaire Industry Limited, with its headquarters in Lagos, began cosmetic production in late 1978, while the Enugu branch was formed in 1990.
The company has participated in both international and local trade fairs to improve its future prospects in the cosmetics industry, thus the researcher examines trade in terms of enhancing market performance in the cosmetic industry, with a focus on Emily Cosmetics Limited Enugu.
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