ASSESSMENT OF THE USE OF SOCIAL MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE
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ASSESSMENT OF THE USE OF SOCIAL MEDIA IN THE CAMPAIGN AGAINST THE SPREAD OF CORONA VIRUS DISEASE
Chapter two.
Literature Review
2.1 Effects of Fake News on Public Health
Fake news about health on social media poses a threat to world health. In February 2020, the WHO warned that the COVID-19 outbreak had been accompanied by a massive ‘infodemic’, or an overabundance of information—some of which was correct and some of which was not—making it difficult for people to find reliable sources and trustworthy information when they needed it.
The repercussions of disinformation overload include the development of uncertainty, fear, anxiety, and bigotry on a scale unprecedented in past outbreaks such as SARS, MERS, and Zika.
As a result, the WHO is making significant efforts to provide evidence-based information and guidance to the public via its social media platforms (Weibo, Twitter, Facebook, Instagram, LinkedIn, and Pinterest), as well as its website.
According to the MIT Technology Review, social media is being used not only to distribute fake news and hate messages, but also to share crucial true data and show solidarity with everyone afflicted by the virus and hate messages.
We are currently seeing what some refer to as the second information revolution. The first information revolution began with the proliferation of the written word via the press.
In this second information revolution, a digital change is influencing how residents around the world communicate with one another. We are witnessing an unparalleled global expansion in the ways we exchange, access, and generate information, which is offered in a variety of forms, including social media.
Based on several disciplines of knowledge related to health issues, it may be concluded that social media can have both a beneficial and detrimental effect on public health.
On the one hand, the integration of artificial intelligence and big data can assist public health practitioners in detecting pandemic diseases in real time, enhancing coordination of public health system responses through information sharing, and improving monitoring and diagnostics.
Furthermore, research indicates that social media information and answers are excellent ways to solicit comment on potential public health policy suggestions.
This positive impact of social media on health has been demonstrated in a recent study about heat protection policy for Australian schools, which, through the analysis of public comments posted on a national Australian Broadcasting Corporation (ABC) website, identifies themes to support a national heat protection policy.
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