SOCIAL MEDIA AND IMPACT OF AUDIENCE RESPONSES TO DOMESTIC VIOLENCE AGAINST WOMEN
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SOCIAL MEDIA AND IMPACT OF AUDIENCE RESPONSES TO DOMESTIC VIOLENCE AGAINST WOMEN
Chapter one
INTRODUCTION
1.1 Background of the Study
Domestic violence against women is a global epidemic that exists in all cultures and societies around the world. Different societies around the world have a long history of male dominance, with women being educated to obey their husbands and accept their subservient roles, reflecting the Balkans’ strong patriarchal traditions (Gjipali & Ruci, 1994).
Millions of individuals now use social media platforms like Facebook, Instagram, Twitter, YouTube, and other blogging sites on a daily basis. Millions of people use social media in many parts of the world, notably among young people, who are the fastest growing and largest sector of social network users globally.(Internet World Statistics, 2012).
Social media technologies have helped fuel social movements all over the world, and they have been proved to increase social actors’ ability to question and change power dynamics in society by giving platforms for debate, reflection, influencing, and mobilising people.
There is rising international interest in how violence against women is portrayed on social media, as well as the impact that reporting may have on social media users’ attitudes and behaviours.
It has long been recognised that various social media content influences public perceptions and plays a significant part in how people interpret certain societal issues, such as gender-based violence. Several studies have found a link between images of violence against women on social media and user attitudes and perceptions.
This suggests that who or what is posted on social media, as well as how those individuals and events are portrayed, can have a significant impact on people’s attitudes and beliefs, particularly in terms of blame and responsibility (Carlyle, Orr, Savage, & Babin, 2014; Flood & Pease, 2009; Palazzolo & Roberto, 2011).
Domestic violence has become a global social problem, with intimate partners responsible for 38% of all female murders, 35% of women worldwide having experienced physical and/or sexual intimate partner violence or non-partner sexual violence, and 28.5% of men having experienced physical/sexual intimate violence (Carlyle, Scarduzio, & Slater, 2014; World Health Organisation, 2017).
Cole (2018) defines domestic violence as any act of physical aggression, sexual coercion, psychological/emotional abuse, or controlling behaviour perpetrated by a current or former spouse.
Domestic violence is a social problem in Nigeria, and research have demonstrated that it stems from culturally imposed gender norms. Manful, Appiah, and Gyasi-Boadu (2016) recognised the gender roles assigned to men in general as income provider, family authority, and lawful property owners.
Undermining gender norms can lead to friction and conflict between men and women, as women may question their husbands’ conduct or refuse to act in particular ways.
This can undermine men’s authority while also challenging women’s expected roles. In recent years, social media has become a tool for reporting domestic violence, just as it is used to report other topics in our communities.
When social media reports on events, they frequently use frames to add meaning to their coverage in order to shape public opinion. Social media framing is the cognitive process by which individuals perceive and organise selected and highlighted information (Scheufele, 2004; Nicely, 2007; Aalberg, Stromback, & De Vreese, 2011).
Without denying, there hasn’t been much on domestic violence again.
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