Project Materials

MASS COMMUNICATION

IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE AMONG SENIOR HIGH STUDENTS

IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE AMONG SENIOR HIGH STUDENTS

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IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE AMONG SENIOR HIGH STUDENTS

Chapter one

INTRODUCTION

Background of the study.
Alfred et al. (2006). Says communication is a basic human need, and man has always found a method to meet it, whether through interpersonal or mass communication. Because to different advances in information technology, individuals all over the world are now living in a global village, as opposed to the past.

According to Marshall Mcluhan, a Canadian English professor, “The world is now in a global village where the entire world is compressed into a single electronic chat room.” Katz,(2009). Opines that information that would normally take days or weeks to transmit now takes seconds or minutes.

People can now communicate with others to obtain required information as rapidly as possible from different sections of the country or from other countries via social media without leaving their immediate surroundings.

The rapid advancement of technology towards the end of the twentieth century, fueled by the need for the internet, satellites, and so on, resulted in what is known as social media.

In contrast, social media is a phrase used in today’s society to refer to the emergence of digital, computerised, or networked interactive information channels. It is worth noting that because.

Furthermore, social media is a type of electronic communication that enables connection based on certain interests and qualities. Social media are forms of media that facilitate social engagement by utilising highly accessible and scalable publication strategies.

Facebook, Twitter, Eskimi, and 2go are examples of social media platforms that leverage web-based technologies to convert and broadcast media monologues into social dialogues.

Thus, Facebook began as a local social network created for Harvard students. It was created by a sophomore named Mark Zuckerberg. Facebook was created by hacking Harvard’s database, which contained identity photographs of students.

The first idea was to compare students’ faces to photographs of animals for entertainment purposes. However, due to the site’s potentially harmful contents, the founders opted to take it down before it drew the attention of school authorities. The application was taken down, but the notion of forming an online student community emerged.

The software was then enhanced, and Facebook was made available on universities other than Harvard earlier than intended. Following that, high schools began to become interested in the concept of online communities, thereby introducing the website to a younger demographic.

In 2006, facebook.com finally gave the rest of the globe the opportunity. As 2007 approached, the number of registrants grew to approximately a million dozen. Facebook has grown to become the world’s largest and most popular social networking site, with over 500 million active users. (Facebook statistics, 2012).

Also, 2GO, originally 2GO Travel, is a ferry operator headquartered in Manila, Philippines, and a subsidiary of 2GO Group, a private firm owned by the Chinese government through the China-Asean Investment Cooperation Fund.

It is the Philippines’ largest ferry business, with its main hub at the Eva Macapagal Super Terminal on Pier 15 in Manila’s South Harbour. Until 2012, 2GO was called Negros Navigation.

It changed its name in response to a significant realignment of ferry transport in the Philippines, which saw long-standing companies SuperFerry, Cebu Ferries, and SuperCat first merged into SuperFerry under the Aboitiz Transport System, and then purchased by Negros Navigation for US$105 million in December 2010.

 

1.2 Statement of the Problem

The advancement of technology in this century has transformed all human activities on Earth, including communication. Prof. Marshal McLuhan proposed that the world has become a global village, in which the use of computers and the internet is essential. Social media is one of the countless ways that people engage and communicate online.

Today, millions of individuals use social media platforms such as Facebook, 2go, Twitter, and others to exchange opinions, thoughts, and other related topics, with a large proportion of them being young.

The impact of social media on academic performance of secondary school students,” with a particular emphasis on senior secondary high schools in Enugu state. The study aims to determine the extent to which social media has been used and its impact on students’ academic achievement.

 

1.3 PURPOSE OF THE STUDY

The study’s aims are:

The purpose of this study is to determine whether students in Ghana use social media.

The purpose of this study is to determine how much time students spend on social media in Ghana.

iii. Determine the usefulness of social media among Ghanaian students.

To understand the kind of activities that students engage in on social media in Ghana.

To determine whether social media influences pupils’ academic achievement.

To understand how social media affects students’ social lives.

vii. To investigate what kind of social media students prefer to use.

 

1.4 Research Hypotheses

To ensure the study’s success, the researcher developed the following research hypotheses:

H0: Social media does not affect pupils’ academic performance in senior high school.

H1: Social media affects pupils’ academic achievement in senior high school.

H02: Social media has no impact on the social lives of Ghanaian students.

H2: Social media has an impact on the social lives of Ghanaian students.

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