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MASS COMMUNICATION

IMPACT OF TELEVISION PROGRAMMING ON PREVALENT OF SOCIAL VICES

IMPACT OF TELEVISION PROGRAMMING ON PREVALENT OF SOCIAL VICES

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IMPACT OF TELEVISION PROGRAMMING ON PREVALENT OF SOCIAL VICES

Chapter one

Introduction

Background of the study.

Since its inception, television has had an undeniable and equally stunning impact on people’s lives. According to Onwuegbu (2001), television is an electronic audio-visual equipment that allows users to watch recorded and live broadcast shows.

Television’s influence on people’s lives originates from more than just its three responsibilities as a medium of information, education, and entertainment.

Many groups have also found comfort in television and its shows as a source of relaxation, recreation, disengagement, goal setting, and socialisation.

Television is a crucial tool for most individuals, young and old; currently, the majority of information is supplied to the public through this technology. It can now be easily accessed by cables or satellite, providing consumers with all of the information they require for their daily operations.

According to Kamaruzaman (2009:151), with the birth of this media and the production of numerous shows, television has captured the interest of the majority of people.

In comparison to other forms of media, television is the most accessible to the majority of people, even young children, who see television as their preferred form of media.

Burton (2003) contends that the use of television by young children, in particular, has sparked debate and concern among many organisations and researchers (e.g. Griffiths and Machin, 2003 Anderson and Pempek, 2005) due to their unrestricted access to various types of information, which may have an impact on their development, behaviour, health, and learning.

In a similar vein, Chinemere (2014):58 claims that “Television is a compact structure that creates an intimate medium, because it brings the world into our homes and brings its audience into direct relationship with particular values and attitudes” .

According to Rodman (2006), television is still the most time-consuming pastime while still serving as the primary source of information.

Globalization-induced rapid acculturation has been noted as a major contributor to the rise of social vices in modern communities (Udebhulu, 2009). Individuals must deal with these vices since they contravene societal norms and ideals. In other terms, they could be seen as ‘a thorn in the flesh’ of human serenity and tranquilly.

Although Jones et al. (1985) noted that the rate of vices in the developed economy is very high, as evidenced by their increasing occurrence, it can be observed that it has little impact on national development due to a strong structure to fund security systems dedicated to protecting lives and property and bringing perpetrators to justice.

However, the topic is a major source of concern in most emerging countries, because sophisticated vices are foreign to the culture (Omonijo and Nnedum, 2012b).

Nigeria is a typical case in point, with a significant body of literature on social vices. Among them are the works of Jumaat (2001), Kuna (2008), Atabong et al. (2010); Fasasi, 2006; Kayuni, 2009; Olasehinde-Williams (2009), Okafor and Duru (2010), Jekayinfa et al. (2011), Osakwe (2011), and Omonijo et al. (2013b).

Other research focused on vices that disrupt the serenity and proper operation of academic calendars on many campuses. Some examples include investigations into the escalation of cultism

which has claimed the lives of many young promising students (Ajayi et al., 2010; Arijesuyo and Olusanya, 2011); the dynamics of gang criminality and corruption in Nigerian universities (Kingston, 2011); and cultism or gangsterism and its impact on the moral development of learners in Nigerian tertiary institutions (Pemede and Viavonu, 2010).

The abundance of violent films on the market tends to raise the rate of violence perpetrated by youth. Given the ever-increasing number of cult skirmishes leading in bloodshed and student deaths

as well as the numerous records of rape and armed robberies by students, it is clear that excessive exposure to television violence effects viewers’ social behaviour.

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