IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT
Chapter one
INTRODUCTION
1.1 Background of the Study
Education through media has resulted in significant modifications in the traditional notion of education, eliminating the majority of the inadequacies of traditional educational institutions, and bringing about fundamental improvements in education (Charlton et al. 2002).
In recent decades, the usage of mass media has increased educational knowledge and output. Television’s popularity appears to be primarily due to its ease of use for audiences. People want to learn in the simplest way possible, and television educational programs provide just that (Buren, 2000).
Television has shown to be an effective form of communication that can have a significant impact on society. Television has been used for instructional purposes since World War II. Initially, Americans were familiar with instructional television, which was comparable to lesson television.
According to Ekoja (2003), farmers can obtain knowledge on various elements of agriculture from radio and television, propagational publications, daily farm newspapers, agriculture exhibits, practical education, and consultation services. Jenkins and his colleagues (2003) did research on the information technology utilised by farmers in Northern California.
In Nigeria, investigations conducted by Arokoyo (2003) revealed that, while video, radio, and television are the primary sources of information for farmers in this nation, other developed equipment can be used to lay the foundations.
In this country, the print media has a unique predicament in terms of agricultural transfer. Television is widely considered as the most essential medium for interacting with developing countries’ rural people (FAO, 2001).
Despite their vaunted neutrality and self-proclaimed devotion to fairness, the Nigerian mass media has historically ignored rural communities. Despite significant advances, the Nigerian mass media has maintained a largely urban slant.
The media reports and writes from an urban dweller’s perspective. The problems of rural places, the difficulties of existence there, and the burning sense of grievance are rarely expressed seriously.
Undoubtedly, media is a highly rapid, large, and powerful medium of communication. Not only does it appeal to a huge audience, but it also has a significant impact on the political run of a country and the culture of a society. Films, television shows, journalism (newspapers and news channels) are all examples of short but large “media”.
Mass media acts as dynamic waterdogs, pointing fingers at system backlogs. It diagnoses the system, opens the pit, and attempts to repair it. As we all know, our country lives in a democratic manner, and even though India has been independent for 65 years, it is still in its youth.
Our country has successfully served as the world’s largest democracy. In the previous two decades, liberalism has had an impact on many aspects of human civilisation. The establishment of a capitalist economy contradicts our country’s tradition. It primarily affects the urban population before spreading to the rural areas.
This stratification of distribution occurs not only between urban and rural areas, as much previous evidence attests, but also within the areas themselves; television is the mass media with the greatest diet bias in most developing countries
while radio is the most widely available; however, even radio is a social strata. The majority of rural people in developing countries live in a state of “undercommunication.”
There are still significant inequities in the potential usage of mass media in rural areas, which replicates the unequal distribution of resources. Even if mass media is widely available, major concerns exist about the contribution of information to more fair rural development.
1.2 Statement of the Problem
Mass media has long been seen as an important tool for economic, social, and political growth in rural communities. Every community requires the full support of the government for rural development in order to be fully civilised, as well as to understand the basic needs and situation of the state economy. For these reasons, it is critical that the Mass Media be used as the only means by which people are nurtured on new developments.
Despite all of the changes brought about by information on the social scene and in the media, it remains a dominant influence due to its ability to appeal to people’s minds. However, we frequently see a tendency to have a very narrow view of media and limit our vision through our media use and behaviours.
The full range, breadth, and applicability of media must be appreciated if it is to be used to solve the challenges that contemporary society encounters on a regular basis.If we want to comprehend how media may promote a development culture, we must first understand its entire scope and dimensions.
As commercialisation increases, the media’s role in expressing public opinion shrinks, and more limits and hurdles to free and fair contact between the media and the public emerge.
Media and information systems in emerging countries are governed by urban-centric principles. Developing countries may only tackle the challenge by developing alternative notions of media programming that are rooted in their local social and cultural contexts.
1.3 Objectives of the Study
The overall goal of this study is to investigate the impact of mass media on rural development in Anambra East local government. Specific objects include the following:
1. Determine the use of mass media by individuals in Anambra East Local Government Area.
2. Determine the impact of the mass media on information transmission in Anambra East Local Government Area.
3. To assess the effectiveness of mass media in educating rural residents in Anambra East Local Government.
4. To investigate the role of the mass media in addressing the socioeconomic problems of rural residents in Anambra East LGA.
5. To research the relationship between mass media and poverty alleviation among rural residents of Anambra East LGA.
1.4 RESEARCH QUESTIONS.
Relevant research questions for this project include the following:
1. How is mass media used by people in Anambra East Local Government Area?
2. How much influence does the media have on information transmission in Anambra East Local Government Area?
3. What is the impact of mass media on rural education in Anambra East Local Government?
4. What role does the mass media play in addressing the socioeconomic problems of rural residents in Anambra East LGA?
5. What is the relationship between mass media and poverty alleviation among rural Anambra East LGA residents?
1.5 Research Hypothesis
H1: There is a link between mass media and poverty alleviation among rural inhabitants in Anambra East LGA.
H0 – There is no link between mass media and poverty alleviation among rural residents of Anambra East LGA.
Need help with a related project topic or New topic? Send Us Your Topic