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MASS COMMUNICATION

INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL STIUDENTS

INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL STIUDENTS

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INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL STIUDENTS

Abstract

The study looked into how educational broadcasting affected the academic achievement of secondary school students in Abraka. The broadcast medium has immediacy powers by providing educational programmes in such a way that students are connected to the program’s makers through passionate experience. The study followed the principle of Use and Gratification.

The study used a survey approach to elicit responses from respondents, and a questionnaire was distributed to 50 students. To analyse the data collected in the field, the study utilised a basic percentage method.

As a result, the study concluded that the frequency at which students watch/listen to educational broadcasting is relatively high, which shows a positive results; educational broadcasting provides entertainment and educative function of the mass media; educational broadcasting improve academic performance and add to their learning; students are inspired by the reason of the quality of students used to produce educational broadcasting, and this is because, they have a.

Furthermore, the study recommended that broadcast media should place emphasis on revamping educational broadcasting to achieve educational development and academic performance among secondary school students;

broadcast media should use the entertainment function of the media with educational function to hold the interest of the students as well as provide educational learning; producers of educational broadcasting should extend program coverage to other subjects apart from English;

They should discourage the use of Pidgin English in program presentations, and teachers should view educational broadcasting as a supplement to their classroom work.

Chapter one

INTRODUCTION

1.1 Background for the Study

Secondary school education has long been recognised as a critical component of children’s development. Education is a priceless asset for children and the most effective weapon for changing the world.

It is a generic term for the type of learning in which the information, abilities, and habits of a group of students, particularly secondary school students, are passed down from generation to generation through teaching or research.

Education encapsulates the process of requiring essential social life skills. Classroom learning, often known as school curriculum, is to provide a child with the knowledge they need to navigate life.

According to UNESCO (2008), education is defined as any act or experience that shapes an individual’s mind, character, or physical ability. In technical terms, education is the process by which a society intentionally conveys its collected knowledge, ability, and value from one generation to the next.

According to Adedoyin (2005), education in this modern and technical age is the process of allowing a country like Nigeria to maintain a consistent supply of creative students who contribute to improve the process of teaching from one generation to the next, as outlined by UNESCO.

According to the United Nations, education is a right that every kid is entitled to from the government, parents, society, and all operators of societal channels such as the media, courts, and educational institutions.

According to Agbamuuche (2015), Article 26 of the 1948 UN Universal Declaration of Human Rights states that everyone has the right to education, which must be free and compulsory.

Based on this proclamation, it is crucial to note that mass media is on the right track because its primary mission is to educate citizens. According to (2004), mass media contributes to societal education by reporting on educational advances.

Essentially, education is not limited to the classroom. According to Nwabueze and Agbamauche (2014), educational activities are no longer limited to the classroom; the use of radio, television, and communication technology has proven to be more effective in educating, informing, and entertaining the audience.

There is a significant trend towards the media as a means of education. Broadcast media, in particular, can help secondary school students learn. Broadcast media, including radio, television, and new media, play useful and complementary roles in children’s education.

According to Laro (2014), as referenced by Abidoye Adelokun and Aderele (2011), broadcasting refers to the entire communication and technological process that allows for the simultaneous transmission of an audio-visual signal to a big heterogeneous mass of individuals.

The broadcast medium has immediacy powers by providing educational programmes in such a way that students are connected to the program’s makers through passionate experience. According to Nwabueze and Agbamauche (2014), broadcast media are effective tools for communicating with their intended audience. One of the roles of broadcast media, like all other media, is to serve an illiterate society.

Broadcast media have universal value because they can break down barriers to literacy and social science applications. Their signals are not determined by socioeconomic status or educational background.

This possibility influenced the conceptualisation of broadcasting in the context of education (Abidoye et al, 2011). Nwabueze (2004) defines educational broadcasting as the process of teaching, training, or learning using broadcast media with the goal of enhancing the audience’s knowledge or abilities.

According to Agbanuche (2015), electronic media such as radio, television, and the internet play a significant role in societal transformation and student education by providing appropriate educational programming.

Radio is the oldest broadcast medium with unfettered access and penetration into rural areas. Abidoye et al. (2011) argue that radio is a potent tool for mass communication.

This is owing to the fact that broadcasts from powerful transmitters can be received from far locations, regardless of how remote the location is. It can play an important role in teaching schoolchildren.

According to Agbamuche (2015), radio is a senior component of electronic media that has maintained a very excellent effect in practically every section of our country, reaching the public everywhere while also delivering education to schoolchildren.

According to Brown, Lewis, and Harcleroad (1969), radio broadcasting remains a valuable tool for giving learning experiences to a wide number of pupils.

It has also proved very useful in remote, secluded schools, despite the fact that large cities have developed particular radio programmes. Improved instruction for their own students. According to Agbamuche (2015), radio was used solely for development and education.

Educational television broadcasts are programs that cover educational topics with specified teaching and learning objectives via the television medium (Akude, 2014).

According to Nworgu & Nworgu (2008), the use of television to promote learning or as a supplement to classroom education continues to gain popularity due to the significant role that mass media plays in modern culture.

Television provides instructional content that is frequently used in the educational development of students in Nigeria. Young people, especially students, benefit the most from educational broadcasts on television.

According to singer and vocalist (1990), television is a crucial and influential part of young children’s growth in education. Agbamuche (2015) stated that television is the most powerful medium in the electronic media.

It nearly succeeded in accelerating the pace of development and education. Television has a bigger influence on children’s education, hence America has prioritised education by providing multiple educational channels. Akude (2004) notes that television is widely used for education and instruction.

Academic performance is a concept in the educational structure that indicates the level of quality learning and study. It is determined by conducting a periodic or one-time assessment.

However, academic success is influenced by a variety of factors, including but not limited to: parents’ educational backgrounds, teacher quality, atmosphere, instructional resources, and school admission. The introduction of broadcast media resulted in a paradigm change in the use of television and radio for educational purposes.

According to Folarin (1998), (2013), one of the primary reasons for the establishment of western Nigeria television in 1959 was to use television as a surrogate teacher, particularly in rural areas where the government at the time had sufficient teaching staff to service the western regional government’s free education policy.

1.2 Statement of Problem

Every child has the right to an education, whether in primary, secondary, or tertiary institutions. It is the foundation upon which all other social activities are built. Education can be delivered through a variety of channels, one of which is the use of broadcast media to promote learning in primary and secondary schools.

Educational broadcasting refers to the use of television and radio for educational purposes. According to Nwagbara and Nwammuo (2013), broadcast media can be used to teach arts, drama, poetry, and music, as well as to bring inspiration from teachers, artists, and scientists into the lives of millions of students who may not have had the opportunity to attend formal education.

Hustom and Klight (1994) contended that educational programmes for young children are intended to improve intellectual and social skills. They use language and production strategies intended to improve learning.

However, there is a belief that educational broadcasting is not recognised as such in the minds of students since the students’ majors regard radio and television programs as simply entertainment.

According to Okunna (1999), regretfully, the potential of educational broadcasting have not been completely realised the cause is not far-fetched. Many of the educational and instructional programmes in Nigeria broadcast media tend to have audience that is only passive users.

Therefore, this study seek to investigate the influence of educational broadcasting on academic performance of secondary school students in Abraka by critical examining the exposure of student to educational programmes , their understanding of the programme objectives, using the programme in their academic activities in school and the influence of the educational broadcasting on their academic performance.

1.3 Object of the Study

The study’s primary goal is to investigate the impact of educational broadcasts on the academic performance of secondary school students. However, the study will specifically focus on the following objectives;

To determine the extent of exposure of pupils in secondary school in Abraka to educational broadcast.

To evaluate the influence of educational broadcast on academic achievement of secondary school pupils in Abraka.

To find out the issues secondary school students have when using an educational broadcast lesson in school.

To determine the attitude of instructors on the impact of educational broadcast on academic achievement of secondary school pupils in Abraka.

1.4 Research Questions

What is the level of exposure of students in secondary school in Abraka to educational broadcast?

How does educational broadcasting affect the academic achievement of secondary school pupils in Abraka?

What are the problems that secondary school students face when adopting instructional broadcast lessons in the classroom?

What are instructors’ attitudes on the impact of educational broadcasts on the academic achievement of secondary school pupils in Abraka?

1.5 Significance of the Study

The study is on the impact of educational broadcasts on academic performance of secondary school students in Abraka, with a particular emphasis on adding to knowledge about student exposure, academic impact, difficulties, and teacher attitudes towards academic success.

Secondary, the outcomes of this study will help parents, teachers, and students understand the impact of educational broadcasts on academic performance. It will also help educational broadcasters understand the true impact of their programming on academic performance.

1.6 Scope of the Study

The study focusses on senior secondary school students from three selected secondary schools in Abraka, namely Urhouka Secondary School, Abraka Grammar School, and Ejeta Secondary School.

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