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THE IMPACT OF NOLLYWOOD MOVIES ON THE MORAL CONSCIOUSNESS OF THE SOCIETY



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Project Topic:
THE IMPACT OF NOLLYWOOD MOVIES ON THE MORAL CONSCIOUSNESS OF THE SOCIETY

BACKGROUND OF THE STUDY

The Nigeria entertainment industry has become a socio-economic driver in the country. The impacts of some movies on the Nigerian society are the manifestations of the issues that abound in the society. Considering the impact of movies on social values and human behaviour, the quest for qualitative movies production is inevitable. Recently, Nollywood was ranked a multi-million dollar industry producing close to (1000) one thousand movies a year coming in third behind Hollywood and Bollywood. Most movies create a lot of thoughts in the minds of people on how Nigerians can be so talented as to produce such movies which created awareness and solved societal issues. This research work is set out to find answers to the questions that are being asked from the people about the relevance of home video in the society. Such questions are– Do home videos have any impact on people’s sense of moral? Is there a need to improve the standard of home video in Nigeria? Can Nigerian home videos serve as a platform for the promotion of cultural norms and heritage? and so on. The impression is that all our movies are targeted at witches, nudity, bad mother-in-law, crimes, rituals, money rituals and all sort of negative things. Questions will be raised to know the usefulness of home video/Nollywood toward cultural, social change, political orientation and human behaviour. ‘Arugba’ and ‘Saworoide’ produced by Tunde Kelani, would be used to analyse some of the profound influence that Nollywood has brought about to the nation as a whole. Arugba is set against the backdrop of a corrupt society that needs cleansing and rebirth. It thrives on political intrigue. Through this video, people are able to know about H.I.V. (Human Immunodeficiency Virus), how to check their H.I.V. status, infected persons are able to cope with their problems through the prescriptions given. People are also made to know about first aid medication that is to be given to a child who has lost strength (5 cubes of sugar, salt and warm water).

1.2 STATEMENT OF THE PROBLEM

Nigeria today, experience in everyday life communal mutuality in village festivals, traditional or native dancing tunes and steps, religious worships and socio-cultural cooperation in works.  This experience can be communicated to people through the use of home videos. Home video is a unique means of communication; its visual bias gives it a long lasting appeal and impact. Home video is a purveyor of culture. It helps to preserve the culture of a people from eroding away. In Nigeria today the reflection of negative cultures such as killings, cultism, rituals are the order of the day in Nigerian movies these negative contents do not truly reflect the culture of the Nigerian people. This contents have in return influence the minds of it audience consciously or unconsciously have an impact on the the society.

1.3 OBJECTIVE OF THE STUDY

The main aim of the study is the impact of nollywood movies on the moral consciousness of the society. Specific objectives of the study are:

1) To examine the origin of Nigerian Nollywood industry in Nigeria

2) To examine other factors that influence the moral consciousness of audience exposed to Nollywood movies

3) To examine the impact of nollywood movies on the moral consciousness of the society

4)To examine the challenges in the production of nollywood movies in Nigeria

5)To recommend ways of solving the problems associated with the production of nollywood movies

1.4 RESEARCH QUESTIONS

1) What is the origin of Nigerian Nollywood industry in Nigeria?

2) What are the factors that influence the moral consciousness of audience exposed to Nollywood movies

3) What is the impact of Nollywood movies on the moral consciousness of the society

4) what are  the challenges in the production of nollywood movies in Nigeria?

5) what are the ways of solving the problems associated with the production of nollywood movies?

1.5 HYPOTHESIS OF THE STUDY

HYPOTHESIS:

HO: Nollywood movies do not have a significant impact on the moral consciousness of the society

H1: Nollywood movies has a significant impact on the moral consciousness of the society

1.6 SIGNIFICANCE OF THE STUDY

This study would enable the researcher to pass their experience on the subject matter to Film makers, government ministries, schools which include students and lecturers to serve as a medium for further research.

1.7 SCOPE OF THE STUDY

The general scope of this study covers Assessment of Nigerian Video in Propagating National Unity and Development

1.8 LIMITATION OF THE STUDY

The researcher was faced with the following constraints in carrying out this study:Time: The time within the researcher is too short to carry on the detail study on this topic. Resources: Another constraint of the researcher is financial resources to carry on the detail study of this topic.Data: Another limitation to this study will be lack of data to make valid study on the research problem.

1.9 OPREATIONAL DEFINITION OF TERMS

MOVIES: prerecorded videocassettes or videodiscs marketed for home viewing OR a homemade movie usually filmed with a

NOLLYWOOD: Nolly wood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times.


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