ADVERTISING IN THE OIL INDUSTRY (A CASE STUDY OF SELECTED OIL COMPANIES IN NIGERIA)
Abstract
Advertising does not just inform, as the simplest definitions would infer. Its responsibility is more extensive than that. Advertisement must promote, it must become a personal salesman to millions of individuals who could not logistically be approached by an actual personal salesman. There is this general notion that advertising despite its wide scope is limited to certain phase of life and that was the main reason this project was carried out in order to prove to people that advertising occurs in all facets of life including the oil industry. Although, advertising in oil industry may have a different motive apart from the normal assumption that, as one advertise its products to millions of people, the tendency to create awareness of their product is increased and this will lead to attracting more people to buy their products thus, increasing sale volume, leading to high volume of finance. Meanwhile, in the oil industry, most of the oil companies advertise so as to create awareness to the entire world that they are not neglecting their host communities, but rather they are providing the social amenities to the host communities, knowing quite right that, they can only operate successfully in a peaceful environment which will lead to increase in performance, efficiency and high return on investment Again, it is also worthy to note that, not all products of the oil industry can be advertised. Since, they are not visible, but the end products of the raw products can be advertised.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
ADVERTISING IN THE OIL INDUSTRY (A CASE STUDY OF SELECTED OIL COMPANIES IN NIGERIA)
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