AN APPRAISAL OF ADVERTISING AS A MARKETING TOOL (A CASE STUDY OF SELECTED COMPANIES IN ZARIA)
Abstract
The general belief that advertising contributes immensely to the growth in sales of a product has prompted me into undertaking this research work to find out whether this is actually so. My interaction with advertising agents and the fact that I have queried many advertising cost in my client’ accounts during the cause of my audit work also contributes to my wanting to know whether those advertising cost actually match the result they produce in terr-as of increase in sales.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
AN APPRAISAL OF ADVERTISING AS A MARKETING TOOL (A CASE STUDY OF SELECTED COMPANIES IN ZARIA)
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