APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL PRODUCTS .
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APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL PRODUCTS .
ABSTRACT
The issue, the use of marketing concepts in the marketing of agricultural products, is a fascinating one that has provided the researcher with a tough opportunity to examine and come up with specific facts about it.
As the title implies, the marketing concept is a philosophy that maintains that customer happiness is the social and economic basis for the existence of a firm. Agriculture, as a type of business, is no exception when it comes to product marketing.
Have, poultry company is sampled and the application of marketing concepts in the marketing of its products, in the course of study into this related with poultry management and how it will effect consumers if farmers are marketing oriented rather than sales driven.
Such issues are examined in detail in the research work’s chapters, and beneficial recommendations are provided to poultry farmers who are willing to practise actual marketing ethics and its ideas, which, if adopted, will help them remain in business successfully.
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