Project Materials

ASSESSMENT OF THE STRATEGIES USED IN BOTTLING/MANUFACTURING INDUSTRY

Chapter one

Introduction

1.1 Background of the Study

An evaluation of the strategies utilised in the bottling/manufacturing sector (a case study of a Nigerian bottling manufacturing company) in Owerri urban, with a focus on Coca-Cola production. Coca-Cola’s consumption cannot be overstated in Nigeria, as it is in most countries throughout the world as a multinational corporation. Frankly speaking, and in the best interests of humanity.

Today, the country’s image of soft drink production is not good. Their distribution method has primarily been chiastic marketing, which comprises two distinct processes: the first deals with the creation of commodities, and the second deals with the physical distribution of those items.

Experience has shown that, aware of the increased competition for consumers, most entrepreneurs and industries, as well as their marketing executives, have devoted the majority of their time not only to the search for stimulation functions, but also to developing what would maintain and grow demand.

They have, however, viewed logistics of getting goods to buyers as a supporting and subsidiary activity because users of the product are willing to spend their time and money in search of the product. As a result, producers must ensure that the product is actually available to distribution outlets; in other words, proper product management is required from the manufacturer to the ultimate users.

Mineral drink manufacturers should look into the fact that their customers are spread out across the country. In this line, they should decide how to get their products to end customers at the right time, right quantity, and right place. The firm’s decision on product distribution is made directly.

Through their own sales channels or directly through middlemen such as whole sellers and retailers, it is insufficient to provide the products to the end customers. The company should also guarantee that proper product care is conducted in order to minimise losses or damages.

Through effective planning and coordination of physical distribution activities, commodities will be available at the appropriate time, amount, and location, assisting the firm in meeting its commercial goals and objectives.

Furthermore, achieving these goals and objectives is part of the process of evaluating distribution system strategies. According to management expert Peter Druker, an effective customer is nothing without a physical distribution system.

He defined physical distribution as a management function that involves the efficient movement of raw materials, process inventory, and finished goods from source to point of use. Customers’ attractions and satisfaction are heavily influenced by sellers’ physical distribution.

Capacity, and hence the issue of physical distribution, is extremely important in business. Because of the importance of physical distribution in business, numerous authors provided definitions and meanings based on their own knowledge.