BROADCAST NEWS COMMENTARIES AS A STRATEGY FOR SOCIAL CHANGE
CHAPTER ONE
INTRODUCTION.
BACKGROUND OF STUDY.
The introduction of broadcast media in Nigeria was dated back to 1930s starting with the Radio.
Radio broadcasting in Nigeria started with the colonial policy, which demanded sharing of information between colony and the colonial
Lords, in 1932 as British Broadcasting Corporation (BBC)
The system used them was wired wireless connected to the rediusion boxes (loud speakers) in subscribers hones. This system was
called, Radio Distribution service (RDS)
This era led to the establishment of Nigerian Broadcasting service (NBS) in 1951, that Nigerialization of radio program news reflected
the environmental pattern/ culture of the people. It was renamed in 1957 as Nigerian Broadcast Corporation (NBC).
Although the scope of the NBC was designed to cover the regions, radio stations were simulfeneously established by the Eastern and
Western regions to cater for the mass communication needs of their respective region.
The Eastern region established the tasters Nigerian Broadcasting service (ENBS) IN 1963.
The radio was set up not only to supplement NBC’s eorts, but also provided a team of spirit of competition and electivity which are
to have tremendous impact on the quality/ quantity of their programmers.
To further ensure eective broadcast performance, the NBC established zonal station to Lagos, to provide impartial broadcast service
to the country.
Television transmission in Nigeria also began in Western Nigeria on October 31st 1959. The service which was initiated by the regional
government of the west was not only the first in Nigeria, but the oldest in Africa’s continent as a whole, (Egbon, 1985: 34).
The birth of
television in Nigeria was accidental having been born out of political motivations. Hitherto, Radio broadcasting in Nigeria was solely provided by the NBC and entirely financed by the government sought to establish its mass media, which it could control and through
which it could voice out its opinion independence of the federal Authority.
The new WNBC was set up to provide television and sound broadcasting services, which includes education, information and
entertainment programmers.
These tasters Nigeria Television (ENTV) now NTA Enugu was established in 1963 while others came later. The federal government of
Nigeria in 1975 took over all the old regional Television stations.
Television broadcasting was introduced in developing countries recently with its coverage limited to urban centers. The main idea
that informed this transfer of television Technology was the view of education and social planners who perceived television as a possible
panacea for development and that it may advance modernization and also encourage mass production techniques.
Radio, as the commonest mass media in the third world has proven to have some merits over the last thirty years, radios out reach
has expanded cultural communication, television continues to expand rapidly, although from a much smaller and more urban base than
radio.
The programmers which those television viewers see continue to be largely imported much of it from U.S. Therefore, for most
countries, television will continue to be an international medium with a high degree of foreign cultural influence to social change.
Broadcast news commentary is however, as old as the news itself. News commentary as the name implies, is the news behind the
news. It is a critical interpretation, evaluation and presentation of significant, contemporal social events in such a way as to inform,
entertain, educate and as well influence the audience (ie the publics), (Okoro & Agbo 2003: 125).
News commentary was created to fill the vacuum which news story failed to fill, due to lack of time in the broadcasting media.
It is
certain issues that need to be highlighted or further elucidated, especially, on a social burning issue.
News commentary like news highlights, news analysis, special reports, focus, even editorial opinion etc has contribute much in
die rent aspects of national development and influence change in people’s social lives.
STATEMENT OF PROBLEM.
Any nations that needs development without having mass media in her first mind as indispensables and integrate part of development is
merely making a mistake.
People have realized the need, especially in Nigeria, for keeping the public informed to tell people what they don’t and would want to
know.
Journalists in the other hand have continued to serve as watchdogs for the public (Microso) (Encarta suit 2004). News commentary
exerted some influence, but even more important is its ability to focus public attention on social problems, political corruption or
development programmers, (Encarta 2004).
As a result of these a lot of changes has been going on in Nigeria.
PROBLEMS INHERENT IN THE STUDY ARE AS FOLLOWS:
Despite the fact that the mass media are all as important as the other in making social change, why is it that some are more eective
than the other?
Though television sets cost are higher than when compared to the cost of radio sets, why then do majority of people have more access
to television than radio.
Lacks of packaging and good presentation of programmers sometimes deny the media the opportunity of winning the interest of
listener/ viewership.
Why television is in its exaggerative nature seems to attract audience more than the radio.
OBJECTIVE OF STUDY
This study is designed to achieve the following objectives:
To find out which of the mass media-television and radio that audience are more exposed to.
To find out the extent each influence the public in terms of social/attitude change
To find out the commonly used media among the two by agents of development/ change.
To know the limitations of television and radio in information dissemination.
To know the extent broadcast news commentary has impact on people’s social behavior.
To draw inference from available primary and secondary data and make recommendations where necessary.
SIGNIFICANCE OR STUDY.
This study Broadcast news commentary as a strategy for social change is to ascertain which of the two main broadcast media television and
radio is more eective in persuading and influencing social change it is also to find out which of the two is more demanding by the public
and other social agents.
People stand a better chance to gain from this study as they would.
Always need the best satisfaction from any one of the media they may be exposed to.
The researcher as a final year student will gain a lot from this study also when she joins the media to demonstrate what she has learnt.
Finally, this research study is for the benefit to the entire public of the society whose task is to pay attention to the broadcast news
commentary for a better change. They are not le out.
RESEARCH QUESTIONS
Does broadcast news commentary influence social change?
Government policies eect dissemination of broadcast news commentary?
Are people more exposing to radio than television?
Are the audiences satisfied with the information they get from local media?
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BROADCAST NEWS COMMENTARIES AS A STRATEGY FOR SOCIAL CHANGE
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