CONSUMER ATTITUDE TOWARDS MADE IN NIGERIAN PRODUCTS

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CONSUMER ATTITUDE TOWARDS MADE IN NIGERIAN PRODUCTS

ABSTRACT
This project focuses on Aba-made leather works in Abia state. The first chapter provides an overview of the study’s background, historical context, extent of limits, and definitions.

The second chapter discusses a review of related literature and the idea of consumer behaviour. Attitude, attitude change, and purchasing decisions. The third chapter focuses on research methods, data collection sources, study population instruments, and data analysis methodologies.

The fourth chapter focuses on data display and analysis. Finally,

Chapter 5 contains a reference appendix for the summary, finding, recommendation, and conclusion. …

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