DEPOSIT MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) KADUNA BANK ROAD, BRANCH
ABSTRACT
Deposit mobilization is one of the major objectives of banks. Deposit is the bedrock of all banking activities. The rush by many entrants into the financial system during the deregulation era trigger massive competition in the banking industry. New products and aggressive marketing techniques/approach to services by the banks become the order of the lay, all in their effort to mobilize more deposits; the bedrock of banking business. The New Banks came forcefully with new techniques into the financial system and the older Banks embrace an formulate strong marketing approaches not only to keep them in business but also to aintain leadership or control of large share of the market. First Bank of Nigeria Plc, one of the leaders in the Banking Industry is not left behind. The Bank adopt various marketing techniques not only to remain in the competition but to continue leadership of the industry. It is this techniques and new approach to banking by First Bank, this work seek to study in relation to other banks in the industry. With the hope that the resultant findings will be useful to both First Bank of Nigeria Plc and other banks in the financial system and the Nigerian Community at large.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
DEPOSIT MOBILIZATION THROUGH MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) KADUNA BANK ROAD, BRANCH
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