DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS
Chapter One
1.0 Introduction
The notion of packaging refers to the total presentation of a product or service to consumers and manufacturers in a way that protects, preserves, promotes, measures, and defines the pack’s contents.
Packaging is the first point of interaction a consumer has with a product, hence it is critical that materials are used to fulfil the basic function of packaging.
This study will look into how companies decide on their packaging processes, as well as how consumers react to packaging and what motivates them the most about a product.
Today, manufacturers and markets have concluded that product packaging must be carried out efficiently and successfully in order to be broadly accepted. It is not surprising, then, that manufacturers go to great lengths to ensure that their products appeal to the tastes of their customers.
The essay will go on to discuss how new product packaging solutions are created. It will allow us to understand the importance of both customers and manufacturers. It will also look at the techniques employed by manufacturers to achieve the highest standards.
However, packaging can have a significant or minor influence in a product’s promotion, which is why several markets have advocated for its inclusion among the 4 Ps of marketing. However, many marketers consider packaging to be part of their product strategy.
1.1 Essay Objectives
The primary goal of this essay is to study the evolution and roles of packaging in consumer goods marketing. Other specific aims include:
a. To investigate how consumers respond to product packaging on the market.
b. Determine the actual purpose of packaging in the life of a product for consumers.
c. To investigate the impact of packaging on the marketing of consumer items.
d. Prepare ideas and proposals for improving packaging in various companies.
1.2 Significance of the essay
This essay will be significant to the following:
1. Organisations: It will allow various organisations to identify certain weaknesses as well as corresponding strengths involved in the packaging process, which may help companies improve the quality of their packaging in order to achieve the best results when packaging their products.
It will also advise businesses on how to increase productivity through proper product packaging and how to detect and resolve packaging issues so that other organisations, companies, and firms can observe, emulate, and plan for similar contingencies in the future.
2. Individuals: This essay will also educate people about the value and relevance of packaging in the life of a product.
3. Students: The essay will also act as a resource for additional research.
1.3 The scope and limitations of the essay.
Packaging is an important aspect of a product’s life cycle; its function and development aid in the marketing of the product to consumers.
In light of this, the article focuses on the development and function of packaging in the marketing of consumer items.
However, the essay’s shortcomings are as follows:
i) Time limits: The essay should have covered a broader scope than the one provided, but owing to time limits, it was limited to the sections listed.
ii) Insufficient Funding: Because money is essential in doing this type of research, the researcher was unable to conduct an intensive study due to a lack of funds.
iii) Inadequate Materials: Another aspect that constrained the scope of the article was a lack of substantial and adequate materials required for more in-depth investigation.
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