EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY
| Project Material Details |
|
Pages: 75-90
Questionnaire: Yes
Chapters: 1 to 5
Reference and Abstract: Yes |
| Download Now |
| Send us a Whatsapp Message |
ABSTRACT
The purpose of starting on this study was to present a well detailed account on the effect of advertisement on consumer buying decision in food and drinks business utilising Isiama Afara Community as the case study. The researcher collected the data using a survey research design. Because it is easier to solicit people’s opinions with a questionnaire. The stratified sampling method was used to determine the sample size for this investigation, which is 200. The data collected throughout the investigation were analysed, evaluated, and interpreted using a sample percentage frequency table. The researcher discovered that the majority of respondents own a television and watch Milo product advertisements. Cultivation theory provided support for this effort. The researcher thus proposes that advertisements be genuine and fascinating in order to attract and retain possible purchasers for the offered product. Furthermore, Milo beverage makers should make every effort to ensure that their advertisements are consistent in order to improve consumer awareness and patronage.
| Download This Material Now
Get completed Chapter One to Five material of this project topic together with references to guide your final year research |
| Send us a Whatsapp Message
Send us your message, tell us your exact project topic and we can provide a custom Chapter One to Five project materials for your research |