EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
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EFFECT OF ADVERTISEMENT ON THE SUCCESS OF A BUSINESS ORGANIZATION
ABSTRACT
The purpose of this research is to learn about the effectiveness and impact that advertising has on the performance of a business organisation, as well as to identify flaws and make necessary improvements to the success of a firm.
There is also a need to understand the benefits and utility of advertising in terms of corporate success. The study identified the relationship between a business organization’s success and the consumer’s decision and preference for the organization’s product.
Finally, the study highlighted the effectiveness of advertising on the success of businesses in reaching out to their broadest consumer base, as well as the amount to which the organisation promotes advertising and the extent to which the organisation may utilise advertising to earn goodwill. We utilise tables and percentages of tests to analyse the validity and reliability of the results.
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