EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE
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EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE
ABSTRACT
This project is titled “The Effect of Advertising on Toothpaste Sales,” and it uses herbal toothpaste as its case study. The goal is to study the problem and give a remedy, as well as to determine if there are other problems that toothpaste manufacturers or advertising agencies have not uncovered.
The researcher will also reveal other definitions of advertising type and objective. Herbal toothpaste was used as a staple. Chi-square was used to analyse the data collected, and two hypotheses were tested to validate these statements.
It was discovered that advertising creates awareness and increases sales, and the medicinal native of herbal paste product facilitates its demand, and herbal tooth paste producing companies advertise on television, radio, newspapers, and so on.
Following these diminishing conclusions, recommendations were made, as shown below. The corporation should take care to select relevant media that will reach out to the target population,
increase the product’s quality standard, and advocate that newspapers and billboards be used in villages where there is insufficient internet service for radio and television.
Chapter one
1.0 Introduction
1.1. Background of the Study
Advertising can be defined as any paid kind of non-personal presentation and promotion of an ideal product or service by a recognised sponsor.
Advertising is a component of marketing communication that should be viewed as a separate activity to be carried out by a distinct set of professionals independent of marketing operations.
Advertising decisions should provide the framework for an organization’s overall communication. As the consumer market is flooded with complementary products and services, manufacturers and service providers have turned to advertising as a viable means of promoting the sale of their products and services.
Every organisation strives to succeed and outperform its competition. The success or failure of the campaign is totally determined by the advertising technique adopted.
The recent development of advertising programmes implemented by cooperative groups in the country may be an indicator that advertising is having a stronger impact on the marketing communication process.
It helps goods and services achieve market share.
A new product requires more advertising in the early stages of its life cycle than a mature established product. Current advertising will be judged on the quality and quantity of previous advertising.
Advertising places a high priority on originality, as well as the changing and evolving environment, expanding competitors, and sophisticated products and customers. It is a blanket that has moved from the television short to the billboard. Many companies conducted advertising campaigns for a variety of reasons.
This study is intended to provide an overview of advertising activities in organisations with the goal of reinstating the necessity for advertising in the marketing process of businesses.
1.2 Statement of Problem
Advertising is defined as any paid type of non-personal presentation and promotion of ideas, products, and services by an identified sponsor. In the manufacturing of goods and services, the target market must be aware of the product before making a purchase. At this point, the issue of communication becomes significant.
The majority of manufacturers have no idea when and how to successfully express the importance of their product to their customers, and many believe that advertising is a waste of money.
In a circumstance like this, where there are opposing viewpoints on a subject, a study of this nature becomes essential, especially because it will help us determine the correct perspective. So, the study’s problems are presented in the form of questions. What is the impact of advertising on sales.
1.3 The purpose and objective of the study
The study’s purpose is to determine if advertising has an effect on the sales of toothpaste.
1. To determine whether advertising increases the sales and life span of a product (toothpaste).
2. Determine the most effective tools for advertising in the organisation.
3. Conduct a product analysis of the variability of the herbal tooth paste enterprise in the Nigerian market and propose potential solutions in areas where problems exist.
4. Above all, to add to the current material (books) on the subject of avert. To gain a better understanding of this research, several of the questions must be examined in relation to the study’s goal.
i. Is it necessary for a corporation to market at all?
ii. If so, what are the necessary objectives of advertising?
iii. Why do the same company’s new product skills fail, despite extensive advertising and advertising budget sales?
iv. What are the various benefits and disadvantages of advertising?
v. Does advertising have any effect on the sale of a new product (tooth paste)? These are some of the consequences of advertising on the sales of a new product such as tooth paste, for example, herbal paste.
1.5 Hypothesis.
Having examined numerous definitions of advertising by different authorities. The research will present new hypotheses to support the study’s statement.
H0: television advertisements do not have a favourable effect on the sale of toothpaste.
H1: Television advertisements have a beneficial effect on toothpaste sales.
Ho: An increase in sales promotion has no favourable influence on the sale of herbal tooth paste.
H1: Increased sales promotion will have a beneficial influence on the sales of herbal toothpaste.
1.6 Significance of the Study
Advertising is important in most businesses, and this study will serve as a foundation for future research in the business industry, notably in the marketing of tooth paste. Some implications of the study are listed below.
1) The study will show how sales promotion, advertising, and other promotional tool activities increase sales in any organisation.
2) The information that will be gained from this would also serve as a beneficial guide to marketing management in establishing a sales promotion programme, as well as giving proper budget plan and fines to sales promotion, advertising operations.
3) It will function as an emerging tool for marketing managers and other business-related organisations to evaluate and welcome advertising programmes within their organisations.
1.7 Scope of the Study
The research effort will examine and look into the effect of advertising, the purpose of advertising message selection and implementation, as well as the messaging of advertising.
The research will also look at the numerous factors that influence advertising budgets, the technique for selling advertising budgets, the different types of advertising, as well as the benefits and drawbacks of advertising.
In the case of the aforementioned product, herbal tooth paste served as the case study.
1.8 Limitations of the Study
The researcher encountered numerous problems while writing this project.
The first step was to select a topic that would be more appropriate for the search; the researcher had to go to the library and look for a topic with adequate material to employ.
Second, there was the financial issue; the expense of obtaining materials such as publication paper, ink pencil, and paper to use in the production of this study work was nearly out of reach for me, but with the assistance of God almighty, my good project coordinator, and friends, I was able to sail through.
Another issue was a lack of materials; the textbooks that were accessible in the library for this copy were insufficient. To conduct this research, the researcher must visit numerous cybercafés and browse the internet.
Finally, there was the issue of time, as the researcher did not have enough time to devote to the project work due to academic programmes such as lectures, tests, and assignments that required attention.
1.9 Definition of Essential Terms
Advertising is defined as a non-personal communication through mass media that is paid for by specified sponsored marketing. The audience could be consumers, those in charge of the goods being advertised, middlemen, or distributors.
Market to both existing and new clients.
Advertising copy refers to the work and images or illustrations that comprise the advertisement, as well as how they are placed out to create a complete impression.
Advertising Medium-: The medium is the channel via which the advertising message is conveyed to the target audience. Examples include newspapers, radio, handbills, billboards, and television, among others.
Awareness refers to providing customers and prospects with helpful knowledge about the product, its uses, the institution for use, and where to get the product.
Frequency: The number of times an advertisement is presented through a specific medium in a given period of time.
Research is a relook at an existing issue; it is a method of discovering new issues.
Public-: A group that has a real or projected interest in or influence on an organization’s ability to achieve its goals.
Sales Promotion–This simply means purchasing the product or services.
Publicity is the systematic display of ideas, goods, and services that are not paid for by the source or personal excise.
Attitude-: Attitude is a learner’s inclination to respond to advertising by a client.
Perception is the process by which a human processes and interprets information from their surroundings in order to be exposed to and pay attention to an advertisement.
Tooth paste is a substance that is used in a tooth brush to clean the teeth. Examples include herbal paste, close-up MacLean, rodent, and dejected.
Product-: Product is the total collection of benefits supplied in a transaction, including commodities, services, ideas, people, place, and organisation.
The term “audience” refers to television viewers as well as consumers of goods and services.
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