EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS
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EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS
Abstract
This project effort is intended to enlighten firms that have not yet fully appreciated the importance of marketing research in the product planning process, as well as those who are still unaware of it.
Whether a company will flourish, survive, and expand in today’s competitive climate and marketing concept. This entire project is logically arranged in five chapters.
The first chapter contains the introduction of the company, statement of problem, objectives of the study, research question, research hypothesis, significance of the study, and definition of terms.
The second chapter contains the literature review of selected authors’ and researchers’ works. The third chapter contains the research methodology, which includes the research design, data sources, population of study, sampling technique, and The fourth chapter contains the presentation and analysis of data collecting, as well as the discussion of finding and testing hypotheses.
Chapter five contains the summary of findings, conclusion and recommendations, bibliography, and appendices. This effort will benefit not only manufacturing enterprises, but also potential entrepreneurs and lecturers at higher education institutions for teaching students. …
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