EFFECT OF PACKAGING ON SALES OF GOODS
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
EFFECT OF PACKAGING ON SALES OF GOODS
Chapter One: Introduction (1.0)
Packaging is a marketing tool that is intimately linked to the execution of marketing functions. It is concerned with the wrapping of materials and the method used. A well-designed box can provide convenience value to the buyer while also promoting the producer.
Packaging as a promotional tool has been a significant marketing concern around the world. It is one of the most important marketing strategies for selling. It refers to the general processes of product planning that include designing and constructing a product’s container or wrapper.
Many items’ packaging creates a distinct image in the minds of consumers, hence raising awareness. Packaging serves a crucial purpose, and failure in any way can destroy the overall utility of the product. Some of these functions are critical to the longevity of the packaged product.
First, it constrains the product in a way that allows it to be safely transferred from one location to another. Second, keep the substance from spoiling or deteriorating.
It also communicates and provides vital product information, and last, it acts as a silent salesman, attracting consumers’ attention and convincing them to purchase the goods. Packaging as a function considers persuasion, economy, and promotion.
A package may have up to three tiers of material. The primary package is the product’s immediate container, such as a bottle containing old spice aftershave lotion. The secondary packaging is the material that protects the primary package and is discarded when the product is ready to be utilised.
The cardboard box carrying the bottle of aftershave lotion serves as a secondary package, providing additional protection and promotion. Packaging is required for storage, identification, and transportation; hence, a carriage box containing six dozens of old spice aftershave is a shipping package.
Finally, required precautions should be done to address criticisms about package packaging, such as mis-heading health hazards, depletion of natural resources, and the high cost of packaging products.
The packager should be aware of these concerns and take appropriate preventive measures to address them, as well as ensure that packaging is developed effectively.
1.1 Historical Background of the Study
Packaging can be dated back to human history because no one knows when it was first employed, primarily to retain liquids, wild fauna, and other naturally occurring foods. Later, as man began to produce, they were likely used to hold his crops.
Primitive people had to transport hold berries and other fruits from the forest to the caves, so they used animal skin and grass baskets for containers.
The first packaging materials were most likely shells, leaves, hollowed-out pieces of wood, earthenware, and animal leather. Over eight thousand years ago
China invented earthen ceramics, which were fashioned into a variety of containers for carrying solid and liquid things. Glass first appeared in ancient Egypt and quickly established itself as a popular liquid container.
Early trade involved the transportation of agricultural products from Egypt to Mesopotamia, as well as manufactured things from Mesopotamia, India, and possibly China.
By the mediaeval ages, packing materials included leathers, textiles, woods, earthenwares, stone, clay, and woven natural fibres. For centuries, the primary purpose was to hold, safeguard, and move goods.
At the same period, the Egyptians invented the mould from sand and clay. Packaging now serves as a product marketing tool in addition to its original purpose.
Need help with a related project topic or New topic? Send Us Your Topic