EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
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EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
Chapter One:
Introduction
1.1 Background of the Study
Promotion, as we all know, is a critical component of the whole marketing mix variable and concepts. Promotion is used in all marketing activities to gauge how the target market (consumers) feels or thinks about other elements in the marketing mix.
Production and marketing of products and services allow for pricing positioning and product.
Communication process techniques must be used in the promotion of goods and services. Communication techniques are indistinguishable from promotion since both attempt to develop awareness in the form of education, entertainment, influence, demand, and the ability to respond and provide feedback.
Modern marketing is more than just creating a product, pricing it, and making it appealing and accessible to potential buyers. It emphasises the importance of firms and organisations communicating with their current and new clients through promotion in order to ensure market share, loyalty, degree, and the strength of their competitors’ strategies.
Communication not only informs and encourages purchase through its persuasive aspect promotion market is feasible for producers and marketers to stay up with information, be it strategic operational techniques that will help the promotion mix.
Implementation of the full programme in terms of feedback and reaction Many modern organisations and enterprises use communication and promotion to influence and convince buyers to accept and purchase their products, services, or ideas, as is done today.
It does not allow organisations to create a good reputation for honesty, progressive and social obligations, and status, which will immediately offer such organisations or firms an advantage over competitors and rivals in the same field.
Die to the dynamism of technology and computational advancement Promotion and communication evolve with time, and they are considered as part of the management and consumer purchasing process, which comprises the stages of preservation, selling, consuming, and part consumption.
Initially, in the last 8 years, promoting tools and communication processes were only intended to persuade and encourage consumers to buy products; however, with increased consumer awareness and stiff competition between firms and industries
the post-consumption stage is as important as the pre-selling and selling stages, because most firms induce post-sales dissonance in order to improve their reputation and image in the eyes of the consumer.
Currently, every stage of the communication and promotional stage is attached with the same importance, and this justifies the reason for more funding of the promotional on improvement of sales volume market share increases awareness
good consumer marketers relational programme is one of the most important factors in product marketing because all marketing activities depend on communication, whether internal or external, the aim is always to create awareness and understanding.
Specifically, the impotence of promotion is product marketing should be viewed as a positive element of marketing that will not only help to sell and increase sales volume, but will also help to build the firm’s corporate image over time, and such an outstanding reputation will help to foster a good management-customer relationship that will include social responsibility and that marketing concept of today.
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