EFFECTIVE COMMUNICATION STRATEGIES
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EFFECTIVE COMMUNICATION STRATEGIES
ABSTRACT
The purpose of this study was to determine how efficiently personnel communicated at Nigeria Bottling Company PLC (N.B.C) in Benin City.
Data from 70 respondents were collected using the questionnaire approach, with 55 being selected for data analysis. The investigation revealed that effective communication had a significant impact on employees’ attitudes and behaviours at Nigerian Bottling Company PLC. Also found was the fact that organisational structure improves effective communication, which leads to efficient human resource management.
Furthermore, the study demonstrated that human qualities influence the free flow of information, hence generating barriers to efficient communication. It was also discovered that authoritarian communication styles have an impact on effective communication.
Based on the research findings, it was advised that the management of Nigerian Bottling Company strengthen the company’s communication system, which would improve comprehension and efficacy in communicating.
It is also recommended that superiors and subordinates have mutual understanding and cooperation, since this will improve the free flow of information up and down the horizontal line in the organisational ladder.
Chapter one
INTRODUCTION
1.1. BACKGROUND OF THE STUDY
Communication is a virtual experience that occurs at all times. It is the foundation for building state systems. Indeed, it is widely accepted that the globe has become a tiny village as a result of advancements in communication technology. Thus, the requirement for an effective communication system in human society cannot be overlooked.
In terms of organisational structure, we discover that efficient communication serves as the foundation for effective resource management, which comprises human, raw material, financial, and technical resources.
Managers and other staff in the organisation should be trained in the process of efficient communication in order to overcome the ruin and improve the well-being of any organisation based on how it is managed.
1.1The Origin of Communication
The word ‘communication’ is derived from the Latin word “communi-care”. “Communi” refers to a community (a group), whereas “care” denotes “to give a dam.”Communication is a multi-meaning word that means something different to each person who uses it.
It signifies something different to a geographer than it does to an electrical expert. Communication, however, continues to have value for business students.
It refers to the process of passing information between individuals and/or organisations using agreed-upon symbols.Communication is the unifying element in every personal culture and has a major influence on each of our personal lives.
1.2 Statement of the Problem
Management analysts and scholars appear to agree that organisations do not exist in a vacuum, but rather in an environment that includes many publics, and that in order to be effective, smooth, and successful, it is necessary to establish, maintain, and promote cooperative and productive relationships with customers, employees, the government, present, past, and potential ones, and indeed the entire society.
In light of this, one attempts to eliminate the barriers that impede communication that exist between top management supervisors and lower levels of management in the communicating process. Furthermore, many people in organisations understand that they communicate, but they are unsure of what communication is.
The aim of communication is still unknown to most lower-level employees in the organisation. This also applies to people at the light level, particularly those who advanced through the promotional grades to a higher position.
One of the most serious issues that managers face is the issue of circumstances that impede good communication and contribute to breakdown. It should be emphasised that communication issues are frequently symptomatic of deeper underlying causes.
For example, bad decision making is one of the causes of confusion regarding an organization’s direction. To put it another way, a poorly constructed organisational structure may fail to communicate organisational relationships effectively.
To allow for efficient communication in any organisation, the ambiguous norms that typically leave employees unsure of what is expected of them must be proven.Another issue that can arise throughout the communication process is information distortion.
In some circumstances, the person handling the information purposely distorts it. In fact, some distortions arise from individuals or groups’ purposeful attempts to promote strictly personal interests and pursue organisational goals that differ from those prescribed by top management.
Given that good communication is designed to change the management style of Nigeria Bottling Company Plc. (NBC). The study is interested in understanding to what extent, do variables limit good communication and do workers communicate successfully in the organization.
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