Project Materials

MARKETING UNDERGRADUATE PROJECT TOPICS

EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

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EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

5:3 Proposal for Further Study

Social media are computer-mediated technologies that enable the development and sharing of information, ideas, professional interests, and other kinds of expression through virtual communities and networks.

The range of stand-alone and built-in social networking platforms currently available creates definitional issues; yet, there are certain similar features:

Social media refers to interactive

Web 2.0 Internet-based apps.
User-generated material, which includes written postings or comments, digital photographs or videos, and data generated by all online activities, is the lifeblood of social media.

Users establish service-specific profiles for the website or app that is built and maintained by the social media company.
Social media facilitates the formation of online social networks by connecting a user’s profile to that of other individuals or groups

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