EFFECTS OF IT IN MARKETING OF COMMUNICATION SERVICE
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EFFECTS OF IT IN MARKETING OF COMMUNICATION SERVICE
ABSTRACT
Most communication companies encounter significant challenges in selling their services using information technology. Many organisations are still working to integrate marketing functions with information technology, which impedes successful promotion of communication services.
The primary goal of this research was to investigate the effects of information technology on the marketing of communication services, with a special reference to Safaricom Limited. The study focused its research on key effects such as promotion, product development, distribution, pricing, and competition.
Data was collected using questionnaires and analysed qualitatively. Tables and charts were employed to present the study results.The study found that promotion was a significant role in the marketing of communication services.
The use of information technology influenced the development and implementation of successful promotion strategies, which facilitated the marketing of organisation services in the target market.
The study concluded that information technology has made it easier to obtain product information and communicate globally. Effective promotion strategies have been improved, resulting in greater sales revenue.
Finally, the study recommended that the corporation include the most up-to-date and effective information technology into all of its areas, particularly marketing.
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