Project Materials

EVALUATION OF STRATEGIES USED IN THE DISTRIBUTION OF BREAD

ABSTRACT

This study project focusses on the need to evaluate the bread distribution tactics employed in Owerri Urban. Chapter one begins with a basic explanation of the study, investigates the underlying problems that are relevant to the research study, and explicitly explains the project’s aim. It determines the project’s hypothesis. It establishes the hypothesis of the project study, enumerates the relevance of the investigation, and defines the scope and constraints of the research. The second chapter discusses the historical background of the trips foods and Vego bread industries in Owerri Urban, which is used as a case study, as well as the opinions and views of experts in management, marketing, and distribution, which are reviewed to allow the research results to be compared to these experts’ dreadfully held beliefs. Chapter three discusses research methodology, which covers the methodologies and tools utilised to collect data for the study. The questionnaire is the tool used to obtain the primary data needed. The complete crew of the trips foods and vego bread businesses in Owerri Urban comprised the population of the study, from which a sample was drawn. The fourth chapter covers data displays and analysis in accordance with research questions. Chi-square (X2) is used to test the study hypothesis. Each has a decision rule and a verification procedure. The fifth chapter includes the project’s overview, results, and recommendations. One of the conclusions is that the failure to use strategic distribution while promoting their product concept resulted in low profitability. In order to increase profitability, the researcher proposed that strategic distribution management be integrated into marketing and distribution. Furthermore, strategic distribution management is similar to the marketing notion.

Chapter one

INTRODUCTION

1.1 Background of the Study

The importance of evaluating bread distribution systems in Owerri urban cannot be overstated. This will allow you to understand why certain brands are more popular than others. In this study, the researcher went so far as to evaluate the various levels of techniques employed by bread manufacturers for bread distribution in Owerri.

After conducting a survey of the trips foods bread industry, which is located at lkenegbu Owerri urban, and the Vego bread industry, which is also located at lkenegbu extension in Owerri urban, on their mode of distribution, it was discovered that both use mini-buses and small vans.

Trips Foods Bread and Vego Bread Industries transport their products from the point of manufacture, i.e., the plant (factory), to their various customers, as well as distribution and sales points.

Strategic distribution is a concept that has gained widespread acceptance in industries as a convenient description of the entire range of activities that occur after goods are produced but before they reach their final consumers.