IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PRODUCTIVITY
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IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PRODUCTIVITY
Chapter one
INTRODUCTION
1.1 Background of the Study
Advertising encompasses any acts that involve delivering to a group a non-personal, oral or common, openly sponsored message about a product, service, or idea. This message is delivered by one or more media and paid for by a specific sponsor.
First, there is a significant distinction between advertising and advertisement; advertising is the message itself. Which advertising is being processed?
Advertising is a potent communication force and an important marketing strategy for selling goods, services, images, and ideas through channels of information and persuasion.
Despite the fact that advertising nearly never sells products, the term ”helping” above is frequently credited with creating registered rings and chastised for failing to do so.
Because of the importance of face-to-face interactions in many enterprises, the advertising system is non-personal.
A sales force is commonly seen as a marketing strategy rather than an advertising strategy. Is it a component of the market and communication process, rather than a separate activity carried out by a distinct group of professionals independent of frothier marketing?
According to kotter (2001), “advertising is any paid from of non-personal presentation and promotion of ideas, goods and services by an identified sponsor” .
Advertising is aimed at marketing goods and services, creating awareness, creating demand and supply, familiarising the public with the usage of the product, preparing the way for salesmen, and introducing new quality products and styles to consumer satisfaction.
promoting is part of the marketing mix, however it can be employed by a person, such as an entertainer, or by a non-commercial organisation that is not involved in marketing, such as a hospital promoting for its employees.
Advertising is one of four key methods that businesses or films employ to deliver persuasive communication to their target buyers and audiences. It is a non-personal style of communication delivered through paid media with clear sponsorship.
Although advertising is predominantly a private enterprise marketing strategy, it is employed in many countries around the world, including socialist ones, and it works for more than just specific goods and services. However, it also implies certain characteristics that have less direct relevance to selling.
However, advertising’s effectiveness as an economic stimulant stems from its persuasive and informative qualities.
According to Awake (2000), advertising has the ability to create markets where none previously existed. Such is the ability of advertising to persuade and influence people, influencing and encouraging them to do anything they want and motivating them to buy something not in their own best interests, but to support the sellers.
Sales promotion is a term that is used very loosely and incorrectly, so it is critical to understand that it refers only to those aids used between the manufacturer’s advertising to the customer and the actual retail selling by the retailer to the consumer or final user closer to the advertising, because it occurs at the point of sale.
Sales promotion includes a wide range of promotional methods intended to elicit an earlier and greater market response.
The purpose of this research is to analyse the impact of marketing and sales promotion techniques on organisational productivity using a case study.
1.2 Statement of the Problem
The study investigates the impact of advertising and promotional methods on organisational productivity. It has been discovered that advertising on a source attracts people to goods and services.
People or consumers exhibit natural behaviour to resist the other, such as a lack of proper product information or effective feedback to communication of the value of the product in meeting consumer requirements and desires.
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