IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE
ABSTRACT
This study aims to determine the impact of advertising on mobile phone purchases in the Enugu metropolitan. This includes examining if advertising helps to increase mobile phone sales and whether advertising is necessary in making telephone users aware of telecommunication services in terms of morality, ethnicity, and norms in telecommunications advertising.
Furthermore, the study aims to determine whether the seller engages in advertising and its impact on telecommunications services. The research questions are established, which the researcher utilises to determine whether his thoughts on the services have any impact in telecommunications.
The problems that many telecommunications companies have when attempting to sell their services in a developing economy are also addressed by a study of related literature. The researcher conducted several studies in various telecommunications industries, and data were gathered by questionnaires, oral interviews, and observation.
This includes both primary and secondary data. The data collected was analysed, and the research Viz came up with the following summary of findings: advertising plays an important role in effective telecommunications marketing and maintaining a large market share, and consumers perceive advertising as a very good programme due to the entertainment rhythm.
It was also discovered that telecommunication companies can advertise their services through a variety of communication channels. The investigation also discovered that Airtel telecommunications services have a clear definition of authority among its employees.
The researcher also noticed that telecommunications companies place a strong emphasis on providing high-quality services to their clients.
The report also recommended that telecommunications companies engage in advertising to raise awareness. Instead of relying on customer recommendations, they should highlight unique traits.
They possess and eliminate any components that are likely to interfere with the general behaviour of the cultures, which should be carefully studied before entering profitability rather than price reduction.
Need help with a related project topic or New topic? Send Us Your Topic