IMPACT OF EFFECTIVE COMMUNICATION ON BUSINESS EFFICIENCY AND PERFORMANCE
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IMPACT OF EFFECTIVE COMMUNICATION ON BUSINESS EFFICIENCY AND PERFORMANCE
Chapter one
INTRODCTION
1.1 Background of Study
Communication is a tool for effecting change, and it is essential to the evolution of any organisation. There is a need for interaction and understanding of management-employee relations; this will result in improved performance for all parties engaged in the communication process or chain.
Communication is the process of transferring information from one person to another. According to Stephen (2011), communication is crucial in guiding and mobilising the workforce to achieve organisational goals or objectives.
Creating understanding improves cooperation and promotes good performance. According to Williams (2007), smart managers and employees are necessary for success.
According to (Mckinney, Barker, Smith, & Davis, 2004), communication is critical for effective team performance, and communication for any organisation is analogous to blood flow in the human body.
As a result, each organisation that recognises the value of communication uses it efficiently and successfully in their workplace. Communication ensures the coordination of production factors, as well as the material and human parts of the organisation, as an effective network of change and advancement.
According to Robins (2006), the communication process begins with the sender encoding the message, followed by the channel, decoding the receiver, noise, and feedback.
Managers are expected to spend more than 80% of their time interacting with people, as the majority of the core management processes–planning, organising, leading, and controlling–cannot be completed without efficient communication.
Communication is the process by which information is transferred and interpreted between two or more people (Mcshane & Von Glinow, 2005). information is an essential component of the organisational process because the flow of information up and down the organisational hierarchy influences efficiency, decision-making, and morale in today’s organisations.
Communication strategies are widespread in business, where they are utilised as part of a company plan to outline how to communicate with different groups of individuals.
Communication strategies articulate, explain, and promote a vision and a set of well-defined goals; they create a consistent unified “voice” that links diverse activities and goals in a way that appeals to your partners or stakeholders;
according to the World Bank, 2001, “the ultimate goal of communication is to facilitate a change in behaviour to achieve management objectives.”
Communication is both a symptom and a source of organisational performance issues. Poorly designed organisations, ineffective processes, bureaucratic systems, unaligned rewards, unclear customer/partner focus, fuzzy visions, values, and purpose, unskilled team leaders and members, jumbled goals and priorities, low trust levels, and weak measurement and feedback loops all contribute to communication issues.
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