IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS
ABSTRACT
This research establishes a theoretical and empirical framework for demonstrating the impact of marketing communication on consumer goods sales and the longevity of effective communication.
The significance, breadth, and limitations of the study in marketing, particularly in Nigeria. The theoretical review supports the use of structural equation model-based analysis techniques to empirically confirm the association between marketing communication effort and consumer products sale dimension.
Marketing organisations and departments utilise communication to target specific categories of consumers and persuade them to purchase a particular product.
Aside from word of mouth, firms employ advertisements and salespeople to communicate with target markets and persuade them to buy items. In fact, without effective marketing communication for the sale of consumer goods, consumers are uninformed of the products and services they require
who may supply them, and the benefits that both the product and the supplier can provide. Furthermore, developing effective and efficient marketing systems requires the establishment of communication channels.
Chapter One: Introduction
1.1 Background of the Study
The importance of marketing communication in the selling of consumer goods cannot be overstated among the primary activities that influence the attainment of organisational goals and objectives.
Some companies failed in the beer brewing industry because they overlooked the communication part of promotional materials and were unable to recover the avenue opened by the communication network.
Nigeria Breweries Plc might be considered as the country’s pioneering indigenous beer manufacturing company. It was founded and incorporated in November 1964, and after fifty-five years of exceptional growth, the company is now recognised as an international behemoth among its competitors.
It was the “STAR LARGER BEER” that had to complete with the trends well organised and widely accepted incorporated brand of beers, so the competitive positioning brought about the fast heading changes and improvement in the quality so as to find its position in the market at a time when the consequential impact was a surprise
but the international recognition and reputation of the indigenous premier brewery (Nigeria Breweries Plc) and the leadership in 1960. The company’s reputation was built by actively participating in and supporting key events in the country.
1.2 Statement of the Problem
There are several reasons that impede efficient marketing communication at Nigeria Breweries Plc. They are:
Lack of a communication network.
Customers require a thorough education about the product.
Language issues.
Problem with distribution channel
The study aims to address the problem of distribution channels (1.3).
To investigate the current distribution of most producers of alcoholic and non-alcoholic beverages.
To determine the amount of customers
To determine whether the company provides enough warehousing facilities.
1.4 Significance of the Study
The study would clarify the relevance of marketing communication in consumer products sales, with a focus on the case study of Nigeria Breweries Plc Iganumu, Lagos state.
The study will help.
The organisation must understand the importance of marketing communication.
Students should have knowledge of marketing communication as it relates to promoting and accomplishing organisational goals and objectives.
1.5 RESEARCH QUESTIONS.
Do you believe that excellent marketing communication may boost a company’s productivity?
How often do customers purchase things from the company?
Is marketing communication the only effective means of influencing consumers to buy a specific brand of product?
Does efficient marketing communication help a company’s product compete effectively with similar products?
Do sales promotional gadgets influence consumer acceptance of goods?
Do you believe that company image influences the effectiveness of marketing communication in marketing?
Is there any impediment to the successful implementation of effective communication in Nigeria Breweries Plc?
Need help with a related project topic or New topic? Send Us Your Topic