IMPACT OF MASS MEDIA ON FASHION ADOPTION OF ADOLESCENT GIRLS
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IMPACT OF MASS MEDIA ON FASHION ADOPTION OF ADOLESCENT GIRLS
Chapter one
INTRODUCTION
1.1 Background for the Study
Every day in the news, local, national, and international, crime tales grab front-page headlines and dominate television media.
According to Agba (2007), crime exists everywhere, including in our families, but the most heinous and outrageous are those that result in the deaths of a huge number of people
make people poor and homeless, ruin the reputation of a country, clan, or group, and make people fearful of their homes. Shoener Nicole (2012) recognised four basic categories of crime: personal crimes, property crimes, inchoate crimes, and statutory crimes.
Nigeria is one of the African countries that has been significantly impacted by the rising crime rate in Nigeria. The amount of violent crime in Nigeria is worrying. These crimes affect a large number of people, with severe consequences (Okechukwu, 2011, para. 18).
Kidnapping, armed robbery, pickpocketing, and the famed Boko Haram kidnapping are the most common types of crimes in Nigeria.
Because of the catastrophic effects of rising crime in Nigeria, the government has continued to develop ways to assist regulate and eradicate crime in the country. Mass media campaigns are one of those strategies.
The government has used radio, television, and the internet to establish programmes and initiatives that have served to raise security awareness in the minds of citizens.
These marketing messages are sent throughout the country to encourage people to report crime in their communities and to know what to do when criminals are spotted in the neighbourhood.
For example, in December 2015, the Federal Government of Nigeria launched a national security campaign as part of its efforts to combat abduction. The campaign was distributed to major television stations in Nigeria, including AIT and NTA.
The campaign was primarily focused with appealing to Nigerian people to join forces with security authorities in the fight against insurgency, claiming that the worst had passed and the country was already on the path to repair and rehabilitation. (Scan News, December 2015).
Thomas Jefferson, the third President of the United States of America, emphasised the importance of the press in society in one of his speeches. He stated, “If I had to choose between having a government without newspapers and having newspapers without a government, I would choose the latter” (Mustapha and Abudulbaqui, 2012, p. 130).
Similarly, President De Gaulle of France once asked President John F. Kennedy of the United States, “How can you control your country if you do not control television?” (quoted in Orhewere and Kur, 2004, p. 58).
These arguments emphasise the importance of the mass media in any community. Governance is inherently communication-based. The mass media facilitates the two-way communication process required to bridge the gap between government and the governed, including the critical task of ensuring that the fundamental values and principles that hold a society together are promoted among the public.
In the just finished Nigerian presidential elections, the media provided updates on minute-by-minute developments in the elections and campaigning. The dissemination of information was tremendous, especially since youths carry their smartphones everywhere and even provide information to media outlets.
This was witnessed on Nigerian television networks when information submitted by citizens was published and made available to the public.
Kidnapping shocked Nigeria as the media made Nigerians aware of BokoHaram’s ongoing attacks in the country’s northeast. Nigerians rely heavily on media reports since no one can predict what will happen, where, when, or how. Bomb blasts have become a common event.
And, given the widespread reliance on the media for information, it appears that the manner in which information is reported will go a long way towards effecting changes in areas that require them, particularly in combating the recent threat of terrorist attacks by the Boko-haram terrorist group in Nigeria.
In this study, the media is viewed as an influential body and a watchdog for the public interest. The Nigerian media, which is endowed with that conscience due to its tradition of being outspoken, bears a significant duty for effecting social change.
Some experts have attempted to investigate this, but have been unable to determine if the media has played a substantial impact in reducing kidnappings in Nigeria.
This paper will attempt to answer the question, “What is the role of the media?”What are the media’s constraints?How influential has the media been in preventing kidnappings?
The study’s goal is to evaluate the role of the media in Nigeria, to learn about the limits that the media faces in carrying out its tasks, and to determine how influential it is in combating abduction in Nigeria.
In Ayo Olukoyun’s article (2004), he quotes Oseni(1995), who states that the media is charged with holding governments accountable and guarding against abuse of power, necessitating the establishment of countervailing surveillance structures to monitor government activities and stem an inherent disposition towards excess.
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