IMPACT OF MASS MEDIA ON UNIVERSAL BASIC EDUCATION.
CHAPTER ONE
INTRODUCTION
1.1 The Study’s Background
The media is regarded as the people’s eyes and ears. The mass media, which includes newspapers, television, radio, and magazines, keeps the public informed of local and global happenings. Because of the multiple functions they play in our society, the media is inextricably linked to it.
The media are extremely effective socializers. The media, primarily newspapers, magazines, radio, and television, reach enormous, diverse, and widely dispersed audiences.
It is self-evident that the mass media can reach millions of people swiftly across vast areas, even from the other side of the world, by disseminating news, information, entertainment, and propaganda, and persuade us to buy specific goods or alter our minds about various issues. Indeed, mass media is a potent socializing instrument.
The mass media, through its many programs, enhanced the level of literacy in society by providing instructional programs for the public, particularly radio and television.
The media not only transmits information and messages, but it also provides visual representations (pictures) of government actions like as the Universal Basic Education Program, and so on. The government and other organizations connect with the public through the media.
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