IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN COSMETICS INDUSTRY
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IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN COSMETICS INDUSTRY
ABSTRACT
This project was created to investigate the effect of modern packaging on product sales in the cosmetics business. The purpose of this research is to determine whether or not modern product packaging promotes sales. This research study consists of five chapters.
The first chapter offers a general description of the topics to be researched and why this study was conducted, the scope and limitations of the investigation, and lastly the definition of words.
The second chapter discusses a number of recent studies that have examined the impact of modern packaging on product sales in the cosmetics business. The data collected from the research survey was analysed and interpreted.
And similar questions from both questionnaires were compared. Finally, chapter five contains a summary of the findings as well as the researcher’s recommendations.
If the cosmetics business implements the study’s recommendations, they will not only satisfy their customers, but will also see a constant increase in profit, eradicating the industry’s difficulties.
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