IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION IN NIGERIA
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IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION IN NIGERIA
ABSTRACT
This project work examines the concepts, methods, and techniques of a two-step communication flow with the goal of investigating the impact of opinion leaders in information distribution in Nigeria, with a focus on Owo Township as a case study.
Campaigns by opinion leaders can catalyse broader political participation on the topic while also promoting sustainable people choices and behaviours.
Previous research identified six significant categories of self-designated opinion leaders, addressing concerns such as identification, recruitment, training, message development, and coordination.
This research combines the recruiting of community opinion leaders with standard media tactics. After studying community opinion-leader efforts, it was determined that there are likely to be considerable trade-offs as compared to face-to-face activities.
The difficulty for both scholars and practitioners is to understand when opinion leaders are effective and how online interactions might deepen or expand real-world connections with community members.
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