IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES
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IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES
ABSTRACT
The significance of personal selling cannot be overstated. This has influenced this study, which examines the impact of personal selling on the marketing of beverages. A case study of Milo.
The objectives of the study, among other things, include:
– Determine the impact of personal selling on Milo’s marketing.
– To determine whether the personal selling method used in Milo’s marketing has a substantial impact on product sales.
– Determine whether the personal selling method used to market Milo is adequate.
Based on this, an in-depth literature review was undertaken on related materials, and data were gathered through questionnaires and personal interviews.
The study’s population includes Milo consumers, dealers, and staff of Nestle, the Milo maker.
The sample size was determined using statistical procedures and methods such as Topman and Bournley’s formulas, while the analysis was done using tables and percentages.
The data collected was clinically evaluated and used to test the hypotheses.
As a result, the conclusions listed below were reached.
The personal selling method used in Milo’s marketing has a beneficial impact on product performance.
That personal selling method generates goodwill for both the firm and its product.
In light of this, recommendations were made on how to effectively and efficiently use the benefits of personal selling strategies, notably in the promotion of Milo inside the Enugu metropolitan.
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