IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT
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IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT
Chapter One:
1.0 Introduction
The research examines the impact of product innovation on a firm’s growth. This refers to the yield that results from developing innovative items. This impact ranged from great profitability to increased sales volume, increased market share, and a strong competitive edge.
This work is broken into five chapters, the first of which is an outline of Nigeria Breweries Plc’s background in the research. It also specifies which hypothesis was tested.
Chapter two contains a literature review that includes various definitions of innovation, concepts of innovation, why businesses innovate, innovative tactics, and other topics pertinent to this study.
IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT
The third chapter describes the research technique used, which includes the research design, study population, data sources, and method of analysis of research questions administered to consumers, as well as NBPLC management and staff.
1.0.1 Overview of the Study
This study examines the relationship between inventive activity, profitability, and business growth in Nigeria Breweries plc. Ama, Enugu, believes that innovation is the future of any organisation, and without a steady stream of new items,
their marketing systems will most likely fail. This is due to the fact that the business climate is rapidly changing and becoming increasingly competitive, as are consumer preferences and requirements.
In this study, the researcher addressed a key problem in inventive studies: the impact of innovation on a firm’s success. Is it worthwhile to become involved in innovative activity? What form do the advantages of innovation take? Does innovation improve short-term profitability, contribute to a company’s growth, or neither?
One key aspect of innovation is that it does not come without cost; it necessitates the creation of tangible and intangible assets, which raises production costs. A second important argument about innovation and firm performance is that the discovery of a new or technically superior product produces temporary monopolies that increase firms’ business performance.
However, such transitory imperfect competition is clearly exploitable in at least two ways. Firms, on the other hand, can raise prices in response to product performance improvements, and this imperfect competitive advantage will result in higher sales returns. Firms can also hold prices down, resulting in more or less sharp.
Improvements in the product’s price-quality ratio, which result in increased sales and profitability (however assessed), may not improve innovation, but they will help the firm grow.
However, Nigeria Breweries Plc Ama Enugu has better rates of sales growth (which indicates that the absolute amount of profit grows quicker than in non-innovating firms), and the impact of innovation is pri
Chapter one
1.0 Introduction
The research examines the impact of product innovation on a firm’s growth. This refers to the yield that results from developing innovative items. This impact ranged from great profitability to increased sales volume, increased market share, and a strong competitive edge.
This work is broken into five chapters, the first of which is an outline of Nigeria Breweries Plc’s background in the research. It also specifies which hypothesis was tested.
Chapter two contains a literature review that includes various definitions of innovation, concepts of innovation, why businesses innovate, innovative tactics, and other topics pertinent to this study.
The third chapter describes the research technique used, which includes the research design, study population, data sources, and method of analysis of research questions administered to consumers, as well as NBPLC management and staff.
1.0.1 Overview of the Study
This study examines the relationship between inventive activity, profitability, and business growth in Nigeria Breweries plc. Ama, Enugu, believes that innovation is the future of any organisation, and without a steady stream of new items, their marketing systems will most likely fail. This is due to the fact that the business climate is rapidly changing and becoming increasingly competitive, as are consumer preferences and requirements.
In this study, the researcher addressed a key problem in inventive studies: the impact of innovation on a firm’s success. Is it worthwhile to become involved in innovative activity? What form do the advantages of innovation take? Does innovation improve short-term profitability, contribute to a company’s growth, or neither?
One key aspect of innovation is that it does not come without cost; it necessitates the creation of tangible and intangible assets, which raises production costs. A second important argument about innovation and firm performance is that the discovery of a new or technically superior product produces temporary monopolies that increase firms’ business performance.
However, such transitory imperfect competition is clearly exploitable in at least two ways. Firms, on the other hand, can raise prices in response to product performance improvements, and this imperfect competitive advantage will result in higher sales returns. Firms can also hold prices down, resulting in more or less sharp.
Improvements in the product’s price-quality ratio, which result in increased sales and profitability (however assessed), may not improve innovation, but they will help the firm grow.
However, Nigeria Breweries Plc Ama Enugu experiences greater rates of sales growth (which indicates that the absolute amount of profit grows faster than in non-innovating firms), and the influence of innovation is mostly on growth. primarily focuses on expansion.
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