IMPACT OF RADIO MUSICAL PROGRAMMES ON NIGERIAN YOUTHS
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IMPACT OF RADIO MUSICAL PROGRAMMES ON NIGERIAN YOUTHS
INTRODUCTION
According to Lerner, people in third-world countries must learn to empathise with the West in order for their society to undergo modernization. Schramm (1964), on the other hand, devised an intriguing model in which he compares the level of social development of communication among nations.
Individual modernity is linked to access to modern mass media (radio, films, telephones, and newspapers). Nigeria and other third-world countries have responded to these findings by using a significant portion of their foreign exchange profits to acquire radios, radio transmitters, and radio sets.
Radio broadcasts, in particular, present many effective role models for youngsters and numerous possibilities for observational learning.
Radio programmes include:
Most parents do not want their children to imitate vulgar language or behaviours.
According to studies conducted during early adolescence, the average Nigerian youngster has heard hundreds of dramatised killings and countless other acts of violence on radio (www.encarta.com).
Psychologists have long disputed whether listening to violent music has a negative impact on youngsters. A number of experiments, both inside and outside the laboratory, have revealed evidence that listening to musical violence causes children to become more aggressive.
Nigerians, as exemplified by trends in the Osun State Metropolis, where radio exports of radio entertainment and information are shown in NTA Osun State, ESBS Radio, Minaj Channel, Cartoon Network, ESPN -“Expanded Sports Programme Network”
channel provided by various satellite transmission operators as DSMUSICAL, Multi – Choice, Music Radio, Euro – sports, etc., have raised Nigerians’ eyebrows to such radio musical programmes.
As a result, they are conditioned to behave, associate, and even speak in their manner. Even our generation, which is shown on NTA Osun State, and the youth perspective on ESBS, are presented by youth and are filled with music videos of radio origin dominated by rape artists such as (Late) Tupac, Beyonce, Ashanti, 50-Cent, Sean Paul, Kelly Rowland, Celine Dion, and others.
The study believes that Radio Radio, particularly American Radio exports, has a strategic “weapon” targeted at dominating Nigerian young.
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