IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE
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IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE
Chapter One: Introduction 1.1 Background of the Study
The search for self-sufficient food production is one of the most pressing issues affecting the majority of the world today. Nigeria in particular. This is also a problem that threatens to worsen over the year.
Food in Nigeria is heavily reliant on transportation distribution; therefore, it is clear that a diverse range of Nigerian foods would be unavailable without the complex transportation network infrastructure that serves as the foundation of the food sector. Farm output is therefore dependent on transportation facilities.
Based on the foregoing, the significance and relevance of the road transport system, particularly in terms of agricultural produce, should not be overstated. Rural inaccessibility issues have persisted around the world, particularly in Nigerian agriculture.
On this point, the government and transport policymakers should step up efforts to strengthen the transport system, particularly the road network, which is the primary and most popular means of transit in the country.
Their collective and/or individual efforts should be directed towards combating hunger, providing necessary transportation facilities and services, and contributing to instrument decisions in related areas that can assist in assuming the supply of additional food and its distribution to customers. Nkokoye (1981)
1.2 Statement of Research Problem
Initially, agriculture and transportation coexist. This produce must be reasonably available and, once created, distributed to ports and manufacturers.
Furthermore, appropriate transportation and efficient courier service operation are vital conditions for an effective and efficient transportation network, as well as a cornerstone of modern marketing systems. Thus, transportation acts as a way of transferring things, ideas, and information with the goal of increasing production.
In Nigeria, roads are the most essential infrastructure, and the country has a stark disparity in climate and vegetation, which impedes agricultural development.
According to Henry (1985), in some locations, the majority of the roads necessary for the transportation of products from the farmer to the market are frequently unavailable all year.
Most of these feeder roads are unsurfaced, small, poorly drained, and meandering, preventing easy access to the hinterland, where the bulk of farmers live. Even when such roads are in good shape, there is a problem with bad maintenance, insufficient execution capability, a lack of appropriate materials, and management issues.
All of these issues contributed to the low agricultural production in Igbo-Etiti. If agriculture is to meet the growing demand of the rural population, a good rural structure with a road network will be required to reduce the cost of the flow of agricultural commodities, information
and other rural services, allowing it to contribute meaningfully to overall economic growth. This will help to accommodate the increased traffic flow of input and output from rural areas to urban centres, which will necessitate more maintenance of the rural road network.
1.3 Objectives of the Study
This includes identifying factors that directly and indirectly affect agricultural produce marketing and their impact on its use and fall.
(b) Determine the impact of the road transport system on the sale of agricultural produce in the Igbo-Etiti local government region.
(c) Provide practical recommendations for improving the success and effectiveness of agricultural produce marketing in Igbo-Etiti.
(d) To assess the impact of the road network on the selling of agricultural products in Igbo-Etiti.
(e) Determine the basic usage of farm implements to produce staple crops in big quantities that can be transported throughout the local government region.
1.4 Statement of Hypothesis
Based on the aforementioned objectives, this study will strive to determine the impact of transportation on the marketing of agricultural goods using the following marketing mix variables: product, price, place (distribution), and promotion.
Hypothesis 1: High transportation costs affect agricultural commodity prices.
Ho: The high cost of transportation has little impact on the price of agricultural produce in Igbo-Etiti.
Hypothesis 2. The perishable nature of agricultural commodities impacts marketing in Igbo-Etiti local government region.
Ho: The perishable nature of agricultural produce has little bearing on its sale in the Igbo-Etiti local government.
1.5 Significance of the Study
The increased interest in this topic is due in part to agriculture’s beneficial and developmental contributions to the economy, but more crucially, to the enormous impact of transportation infrastructure on regional economics.
This is because transportation, development, and agriculture are often thought to be inextricably linked because each effects the fortunes or growth rates of the other.
This study’s significance is underlined further. Given that in Nigeria, the road is the only form of transportation that connects all of the federation’s states, particularly in terms of the movement and distribution of agricultural output from the rural areas of production to the state’s metropolitan areas for consumption.
Finally, the study will act as a catalyst or reference guide for future research in this field, particularly in an era of population growth and imminent food storage.
1.6 Scope of the Study
In Enugu state, the majority of agricultural products such as yam, rice, garri, cassava, tomatoes, and pepper are grown in isolated settlements.
Because of variations in ecological parameters such as climate, soil texture, and topography. Some villages produce more or different sorts of agricultural products than others. Given that the study focuses on gbo-Etiti.
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