INFLUENCE OF BIG BROTHER NAIJA ON YOUTH
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INFLUENCE OF BIG BROTHER NAIJA ON YOUTH
Introduction: Background to the Study.
The mass media, particularly television, has progressively become a part of daily life, with the media’s basic functions being to provide information, education, and entertainment.
According to Folarin (2005), the media serves three functions: environmental surveillance (the news function), editorial connection of the many aspects of the environment, and cultural transfer from one generation to the next.
Mr. Balboa of Barcelona, Spain, showed the first motion picture in Nigeria on Monday, August 12, 1903, at the Glover Memorial Hall in Lagos, managed by a Nigerian, Herbert Macaulay, who later closed his exhibition in Lagos and left to show films in other West African countries.
Following his departure, Stanley Jones, an innovative European trader, began showing films in the same Glover Memorial Hall, with his debut showing in November 1903.Mgbejume (1989) stated that it steadily grew and became popular in the 1960s. From nce, the Nigerian home movie business emerged.
Childhood development may be a frustrating and stressful time for young individuals. Aside from changes in their interests and social interactions, which define and describe their position in a changing world, these developments raise their self-awareness, self-identity, and fear about social acknowledgment.
Childhood growth stages are marked by constant psychological and emotional stress (Armett, 2008). As individuals grow from childhood to adulthood, they are more likely to investigate new ideas.
These changes often occur in both boys and girls; however, Randy (2011) discovered that girls and boys had more challenging transitional experiences. This means that television is one of the techniques used to shape teenage conduct, opinions, and social interactions (Bryant, 2011).
Television allows youngsters to develop a perspective on the liberal social world. Children watch television to learn about effective social roles and behaviours. Robert (1982) noted that television presents girls as more docile than boys.
In most situations, they are more concerned with grooming and courting. Television programmes such as soap operas demonstrate that women are more frequently acted upon than males (Caplovitz, 2002).
Early studies on the effects of watching Big Brother Naija, particularly among children, demonstrated a desensitising influence and the capacity for violence. Since the inception of television, parents, teachers, legislators, and mental health specialists have sought to understand the impact of television programmes, particularly on children.
Following 15 years of continually distressing findings about the violent content of children’s programmes, the Surgeon General Scientific Adversary Committee on Television and Social behaviours was established in 1969 to study the impact of violence on viewers’ attitudes, values, and behaviours.
According to Onokome (2004), violence is one of the side effects of big brother. Children who see a lot of violent films are more likely to do violent acts. There is a perception that people frequently accept fictional depiction in the media due to their vivid and demonstrative relay of images.
Statement of the Problem
The study discovered that significant issues have arisen regarding adolescents’ access to material on video and television. Adults admired the agility of secondary school students as they manipulated the keyboard.
They spend hours in front of the television viewing films, usually without parental supervision. These may be a significant impediment to their academic performance.
There are two opposing viewpoints on the impact of Big Brother Naija on the social behaviour of adolescents. At one extreme, they are perceived to motivate kids to study and become more explanatory in problem solving (Singer, 1993).
On the other hand, they are blamed for many current ills because much information on television is disorganised and unregulated (Ilo, 2004).
In Nigeria, the National Foundation for Family Research (NFFR) (Awake, 2002) confirmed that teenagers engage in unproductive internet relationships. They were exposed to pornographic and violent content.
Messages broadcast on television by numerous entertainment businesses represent values that are alien to our local culture and frequently promote materialism, crime, violence, and immorality. Adolescents are exposed to indecent models and video games.
The researcher discovered that today’s adolescents utilise video and television to communicate in the same way that their parents used pens, postal stamps, and telephones.
The new information society nevertheless relies on some essential non-technological competencies that teenagers require to develop effective communication skills, problem-solving abilities, deep thinking, and positive attitudes. Adolescents’ time spent watching video and television is being challenged and extended in ways and at a rate that parents and schools cannot keep up with.
The researcher was drawn to the social behaviour of teenagers in Adamawa State, including contempt for adults, promiscuity, and other social misbehaviours among youngsters aged 10-15, and interactions tended to show that youth watch Nigerian films and emulate what they saw.
Adolescents are naturally curious and seek solutions to their questions, so they begin to investigate on their own. Friends, printed periodicals, and other media outlets, particularly Nigerian films.
Thus, these become their primary sources of information on a variety of philosophical and value concerns. While exploring their own cultural, religious, and spiritual ideas, these adolescents frequently turn to films and the internet for research.
The films introduce kids to new heroes and heroines whose perspectives and insights they believe provide better answers to concerns they are uncomfortable discussing with their parents or adults.
The growth of Nollywood (Nigeria’s film industry) and the alarming rate at which they generate demand notice; Nigerian films as a source of information and formation will likely become even more important as access rises.
The impacts of television on these pupils may be complex and difficult to investigate thoroughly and then establish a cause-and-effect relationship.
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