INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRANDING AND SALES IN NIGERIA
Do You Have New or Fresh Topic? Send Us Your Topic
Abstract
This study looked at the impact of integrated marketing communication on brand building and sales, with a particular focus on the transition of Zain to Airtel. The learning theory, which was applied to this study, is the theory that was used during this research.
It postulates that exposure to certain models or messages to a specific audience is beneficial. It was also discovered that Airtel audiences were able to imitate or act in accordance with the message to which they were exposed. In this study, the survey method was used.
Three hundred and ninety-nine questionnaires were also distributed to respondents as part of this study. The collected data was analyzed using chi-square analysis.
The findings of the research hypotheses show that integrated marketing communication is an effective tool for brand building even during brand transition. The respondents were drawn at random from the sample population size, and it has created a platform for recommendations to be made.
Based on the findings of this study, the researcher suggests that IMC messages be carefully crafted in terms of central theme, media planning, and usage. It is also recommended that integrated marketing communications be used in brand building, which requires a combination of advertising, public relations, direct marketing, event sponsorship, sales promotion, and personal selling.
INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRANDING AND SALES IN NIGERIA
INSTRUCTIONS AFTER PAYMENT
- 1.Your Full name
- 2. Your Active Email Address
- 3. Your Phone Number
- 4. Amount Paid
- 5. Project Topic
- 6. Location you made payment from