INFLUENCE OF NIGERIA MASS MEDIA ON POLITICAL CAMPAIGN
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
INFLUENCE OF NIGERIA MASS MEDIA ON POLITICAL CAMPAIGN
Chapter one
INTRODUCTION
1.1 Background of the Study
A political campaign is an organised effort that aims to influence the decision-making process within a certain group. Amuchie (2012). In democracies, political campaigns frequently refer to electoral campaigns in which legislators are elected or referendums are held.
In modern politics, the most high-profile political campaigns are centred on candidates for head of state or head of government, generally a president or prime minister, Amuchie. (2012)
Modern political campaigns have set new benchmarks for how to run successful campaigns on a daily basis. The campaign is run in what appears to be a pseudo-military style, with a rigorous chain of command, zero tolerance for certain prohibited activities, and an extended daily schedule that begins early and ends far later than typical “day jobs”.
Prohibited actions may include, but are not limited to: lying about numbers generated (e.g., phone calls made, doors knocked, volunteers recruited, etc.) – this is increasingly an issue in offices that are wirelessly connected, without direct oversight;
going outside the chain of command (e.g., talking to a superior’s superior who happens to be a friend in order to get special favours or report information); non-press-shop members talking to the press; and blogging. Robert J. Dinkin. (1989).
A political campaign’s daily timetable is hyperextended and frequently has a clear beginning and conclusion, instead consisting of a sequence of activities to be accomplished by specific benchmark times, or “COB” (“Close of Business”).
COB for political campaigns is often described as “the time at night at which your supervisor is required to report his/her numbers” (or shortly earlier), so that your numbers reporting (typically the last action a political campaigner makes before COB) can be factored into theirs. Richard Jensen (1999).
For example, a field organiser may have collected 9 new committed volunteers for an event during the day; he will be required to report this at 8:45pm to his regional field director, so that the regional can report that all field organisers in the region recruited 52 total volunteers for said event;
this needs to be reported to the deputy state field director by 9:00, so that THEY can speak with the state field director at 9:15 and report that 827 volunteers have been
Once each of these reporting processes is completed, organisers at all levels may complete paperwork, write emails, phone friends, and undertake other tasks that would be ineffective during business hours or “voter contact time”.
Political campaigns are generally about contacting voters and volunteers on a practical level; thus, depending on state law, local peculiarities, and the preferences of campaign organisers and volunteers, a specific block of time (usually ending at 8pm or 9pm) is set aside each night for “voter/volunteer contact” Richard Jensen (1999).
(Violation of this block of time for other tasks is generally impossible or requires sufficient justification, such as attending an important meeting.) Only a small percentage of campaign workers (such as those who deal with vendors) undertake the majority of their work during typical business hours. Richard Jensen (1999).
1.2 Statement of the Problem
In every society, mass media serves to educate, inform, and enlighten. Elections are assumed to be free and fair when these tasks are properly carried out. However, in Nigeria, multiple elections have been combined.
The question is how the Nigerian mass media influenced the Nigerian people throughout the political campaign. How come electoral processes have not been successful? Is the mass media system not comparable to other media systems elsewhere? our is only one of the many questions that our study intends to answer.
1.3 AIM AND OBJECTIVES OF THE STUDY
The aim of this report is to A political campaign is a coordinated effort to influence the decision-making process within a certain group. In democracies, political campaigns frequently refer to electoral campaigns in which legislators are elected or referendums are held. In modern politics, the most visible political campaigns are for candidates for head of state or head of government, typically a president or prime minister.
Explain the importance of mass media in political campaigns. This study will examine the role of mass media in the 2007 elections, emphasising how important electoral players used mass media during the election.
The task of this study is divided into six pieces. Following this introduction, the second section delves into the definition, characteristics, and categories of mass media.
1.4 Scope of the Study
This project research focused on the impact of Nigerian mass media on political campaigns (a study of the 2007 general election).
1.5 Significance of the Study
The relevance of this report is as follows:
· The study found that using mass media in electioneering improves credibility.
· The study found that mass media can help link voters and constituents.
· To demonstrate how mass media has become a global platform for disseminating election-related information.
The study found that mass media can enhance the effectiveness of election observation.
• Increased transparency and accountability for INEC during elections.
1.6 RESEARCH QUESTIONS
our is only one of the many questions that our study intends to answer.
· Has mass media helped mobilise Nigerians?
· Are the 2007 election processes successful?
· Is the mass media system not comparable to other media systems globally?
Need help with a related project topic or New topic? Send Us Your Topic