INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY
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INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY
ABSTRACT
This research was carried out to illustrate that packaging might act as a promotion strategy in the detergent sector, using PZ Cussons Plc Aba as a case study to reach a valid study.
The researcher made an effort to identify the role, importance, issues, and challenges associated with packaging procedures.Also, attempts were conducted to discover a viable remedy to the aforementioned concerns.
To better grasp the research issue, the researcher considers the perspectives and contributions of scholars and professionals in various domains on the subject.
Furthermore, a questionnaire was employed to get instant information from the research population of 200 respondents, which was determined using the yaro yumen model. The results were tallied and analysed using percentages. However, inferences were reached using the established findings.
Finally, research yields conclusions and recommendations.
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