MANAGEMENT OF PROMOTIONAL ACTIVITIES IN THE MANUFACTURING INDUSTRIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC, KADUNA.
ABSTRACT
Promotion involves the co-ordination of all seller-initiated efforts to set up channels of
information and persuation to facilitate the sale of goods or services, or the acceptance
of an idea, this concept is very important in our national business today because every
consumer related industries are involved in the activity, therefore, this research work is
interested in finding how Lever Brothers Nigeria Pic is managing its promotional
activities in this current economic depression.
The information gathered through questionnaire, interview and personal observations
shows that the company’s refusal to countenance market forces on the supply sides,
increasing competition within the industries and poor rewarding system for its sales
representatives.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
MANAGEMENT OF PROMOTIONAL ACTIVITIES IN THE MANUFACTURING INDUSTRIES: A CASE STUDY OF LEVER BROTHERS NIGERIA PLC, KADUNA.
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