MARKETING COURIER SERVICE IN ENUGU STATE
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MARKETING COURIER SERVICE IN ENUGU STATE
ABSTRACT
The purpose of this research was to look into the marketing of courier services in Enugu State, with a focus on (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria as the case study.
Couriers are established for profit. Do these profits come at the expense of the customers? Or is it the effect of the courier’s services? It is the arm of TNT/IAS of Nigeria that markets their courier services to various consumers. In other words, these couriers want to ensure customer happiness.
To address the research challenge, both primary and secondary data were gathered. Questionnaires and oral interviews were employed as study instruments to collect data. The respondents were courier crew. Customers of a courier.
Tables, frequencies, pie charts, histograms, and percentages were utilised to organise and show the data that was collected. The chi-square test was used to evaluate the various hypotheses.
The data analysis and interpretation yielded the following findings:
– The marketing department does not exist at all of the courier’s branches.
– Thomas Nigerian nationwide transportation was fiercely competitive with other couriers.
– The courier charges hefty interest rates.
– Customers learn about the courier from advertisements, friends, employers, and other sources.
Based on their data, the researcher suggests that:
– Marketing departments should be established in all courier branches to ensure client satisfaction.
– The courier should lower its charges to its varied consumers.
The study concluded that TNT/IAS of Nigeria should market courier services. The goal is to increase customer pleasure and profitability.Chapter one
INTRODUCTION
1.1 Background of the Study
The frightening amount of courier distress in an economy with premium domestic delivery available nationally. They transported consignments to major cities in less than 12 hours and to other locations around the country in 24 hours,
and have steadily garnered distinction as Europe’s largest and one of the world’s leaders in the express delivery area. In recent years, the delivery industry has encountered significant challenges while experiencing operational and management changes.
The researcher chose TNT/IAS of Nigeria PLC for this study due to its position in the industrial sector and strategic location for the researcher.
TNT/IAS of Nigeria is Nigeria’s leading delivery institution, with many years of experience. Its foundation is built on industry and endurance. Although the trip has not been simple, IAS has been able to weather the storm and accomplish so much throughout the years.
With a highly qualified and experienced workforce, the company has been able to maintain a robust asset base, cutting-edge infrastructure, and high liquidity. Its adaptability in synergy is enormous,
and it explains the company’s excellent performance over the years, up until June 1999, when it entered into a services agreement with TNT International, resulting in the most effective quality, express delivery network for any customer.
Perhaps an understanding of how it all began would be helpful. IAS Cargo Airlines established the cargo handling and freight business in Nigeria in 1971. It remained primarily a British enterprise, with headquarters in London, until 1974, when the Nigeria joint venture was founded.
Later in 1980, the company became totally indigenous, and the business fields were enlarged to once again pioneer organised express delivery service in the country. IAS Cargo Airlines therefore became the progenitor of IAS International Express, with headquarters in Maryland, Lagos in June 1999.
IAS partnered with TNT International Express, the world’s largest provider of express, postal, and logistics services. The colleague founded TNT/IAS Express, Nigeria’s largest and most reliable courier network.
The corporation embarked on a major diversification strategy in early 2001, which included the establishment of a logistics division. The strategic move established TNTIAS as the first one-stop express and logistics services supermarket in the country.
With over 260 outlets nationwide, TNT/IAS transports consignments of various sizes, shapes, and weights across the country, African continent, and the world for clients in a variety of industries.
The network is maintained through the carefully planned deployment of a huge fleet of power motorcycles, shuttle trucks, speed vans, telephones, and a computer network.
Today, TNTIAS Express International offers on-demand, time-definite, and day-certain door-to-door delivery services across the country and beyond the world. TNTIAS’ extensive network of offices and depots spans the globe and operates with standardised processes and procedures.
The TNTIAS domestic spread in Nigeria is vast and well-run. It has about 260 locations nationwide.
However, as competition increased, it became necessary to focus attention on the realisation of the company’s objective or acquire a recognised world leadership position through exceptional service to its logistical customers; motorised delivery services would soon begin.
The company has the hauling capacity to move approximately 1,000 tonnes of Express materials per day. Abuja, Benin, Aba, and several other cities will be covered.
The marketing of delivering services maintains that the key to accomplishing organisational goals is to identify the requirements and wants of the greatest markets and supply the desired satisfaction more effectively and efficiently than competitors.
Applying marketing concepts to delivery services is a mindset with which the marketer operates. It is founded on market emphasis, efficiency, dependable service, and client friendliness.
It begins with a well-defined market, establishing who the target market will be. Even after the market has been identified, a corporation may fail to meet client expectations.
Customer efficiency defines the customer’s needs from the customer’s perspective, rather than the company’s. Customer efficiency attempts to crown the customer as “king,” recognising that he is the lifeblood of the organisation, and aims to satisfy consumers’ desires.
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