MARKETING OF CHURCH SERVICES
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MARKETING OF CHURCH SERVICES
Synopsis
The purpose of church service marketing is to provide services to God’s people. Are these services intended to appease the priest, the congregation, or both?
The researcher saw that church service marketers have certain services to provide and sometimes have challenges doing so, such as audience members’ lack of focus, language barriers, noise, etc. The researcher also favours remedies to these issues.
Every commercial organisation has goals and objectives, and marketing church services is no different. The ideas of the marketing mix, such as product placement, promotion, and distribution (location), are equally applicable to church services.
several previously published works that have been studied by others in relation to the use of commercial concepts in church services.
The study’s design and the procedure for gathering pertinent data are covered in detail in Chapter 3. It also demonstrates the distribution of questionnaires, the handling of data, and the analysis and interpretation of information obtained.
Lastly, chapter five contains the researcher’s recommendation, a summary of the research findings, and a conclusion.
If priests implement the suggested changes, church service marketing should be strengthened, and the priests themselves should receive training.Section I
INTRODUCTION
BACKGROUND OF THE STUDY
Since the dawn of human history, the Church, as a Universal Entity, has had an elevated role in the advancement of humanity. The term “Church” (Dr. Ludwig Ott: 270) refers to the Christian Cult, which has existed since the start of the fourth century.
It refers to the civil community, the assembly of people, or any other type of gathering of people in a profane sense. However, it mans the community of God in the religious sense.
The terms “kingdom of heaven,” “kingdom of God,” and “house of God” are also interchangeable. However, Psalm 149.3 of the Roman Catechism, which was endorsed by St. Augustine, defines the idea as follows: “The Church is the faithful of the whole world.”
The churches are present in every corner of the modern world. Without a doubt, they have all engaged in extensive advertising, vying for our attention every day with catchy jingles and messaging.
The Catholic Church has embraced all of Christ’s teachings for marketing purposes, covering all religious, economic, social, political, and even cultural teachings that are available in the market.
Pope Pius XII defined the real Church of Christ as the holy catholic, Apostolic, Roman Church in the 1943 Encyclical Mystic Corporis. And since St. Paul teaches that the Church is the body of Christ and that Christ is the Head of the body,
he is able to powerfully illustrate how faith, charity, and grace have restored the inner spiritual connection between Christ and his Church.
Description of the Issue
There are churches of one kind or another on almost every street in both our rural and metropolitan areas. These churches clearly have a same concept. evangelization in large numbers.
They expound upon virtues. And the church grounds, which are always packed to capacity, perfectly exemplify mass fellowship regardless of the number of services held there. Good company, indeed.
However, examining the opposing viewpoint reveals corruption, bribery, armed robbery, prostitution, and child sales. It’s like opening a can of warm soup.
The list is infinite. Then, an assist scholar will have to speculate as to the origin of this evildoer. Is this not the same “Good follower” that does this offence?
In fact, it was this phenomenon that drew the researcher in as they used a church in the Enugu Diocese as a case study to uncover the issues related to church service marketing.
The purpose of the research
Based on the aforementioned information, the purpose of this research is to examine how churches interact with their members by focusing on a specific area of the church services provider.
To determine which issues are related to the marketing of church services.
· Whether the congregation is happy with the services the church offers.
To comprehend and assess the programmes that the church offers.
· Whether or not the organisations that provide church services sell those services to members effectively.
The objective is to develop service marketing methods and offer recommendations for more efficient church service marketing.
· To give remedies for these issues.
· How do they manifest themselves?
· Which are the immediate and distant causes?
IMPORTANCE OF THE RESEARCH
One of the most important factors influencing the sociocultural pattern of our lives is the marketing of church services. She has had a code of conduct to follow from the day man was formed and placed in the Garden of Eden. The church has an effect on psychological well-being as well.
Indeed, the Church Services’ manifestation was observed from, therefore we consider this subject to be pertinent and helpful.
It is anticipated to offer more understanding of the issues and services as research experience, on the basis of which future policies could be based for effective and efficient service marketing.
Its purpose is to provide guidance to aspiring pastors and preachers regarding their vocation.
It is anticipated to contribute to the expanding corpus of research on this topic.
QUESTIONS FOR RESEARCH
The study aims to comprehensively comprehend and provide responses to the following research inquiries:
What effects do church services have on the social, economic, and marketing growth of the Enugu Metropolis?
· What promotional initiatives ought to be implemented to tackle the issue of church service in Enugu?
· What is the status of the relationship between church authorities and members?
Are the people of the church receiving the essential services?
· What responses do members have about the services that the church offers?
What is the duration of time required to provide church services?
What are the solutions to the issues at hand?
RESEARCH HYPOTHESIS
Prior to attending church, the most important aspect in Enugu’s social, economic, and marketing development is often church attendance.
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