NIGERIAN CONSUMER BEHAVIOR IN RELATION TO HOMEMADE GOODS
CHAPTER ONE
INTRODUCTION
Nigeria’s attitude toward homemade goods has always been negative since the introduction of foreign goods; the reasons for this are not far-fetched, particularly the poor quality of our homemade goods. And the act of commanding respect and prestige through the acquisition of ostentation goods.
In this study, some homemade goods will be examined and compared to some imported goods, and various authors’ perspectives on the subject will be reviewed in the second chapter of this book under the heading literature review. The primary goal of this study is to discover Nigerians’ consumption habits when it comes to locally produced goods versus imported goods. If their behavior is negative, corrective measures will be taken to change the impression to a positive one.
Batteries, textile materials, shoes, rice, tyres, leather bags, sewing threads, motors, radio, candle, and hot drink are among the major home-made goods investigated in this project. In terms of quality, price, and lifespan, comparisons will be made between domestic and imported goods.
THE STUDY’S BACKGROUND
Production of home-made goods has existed since before the white tribes from Europe colonized us; our forefathers lived a life of their own, but it has not progressed significantly due to a lack of adequate capital, technical know-how, and the use of crude implements.
In Nigeria, a large number of local manufacturers have sprung up, and their products are what comprise the home-made goods. The tremendous increase in the number of local manufacturers in Nigeria is due to population growth and changes in consumer demand.
However, due to the presence of imported counterparts of such manufacturers’ goods, the local manufacturing industry is constantly on and off in its production process. Today, one will spring up only to fold up the next day as a result of foreign competition; notable among them are the lacer petty manufacturers, who are usually common folders.
PROBLEM STATEMENT Nigerians’ attitudes toward home-made goods have always been negative. This is because homemade goods are of poor quality. The primary goal of this study is to discover Nigerians’ consumption habits with regard to domestic versus imported goods. If their behavior is negative, corrective measures will be taken to change the impression to a positive one. As a result, the purpose of this research is to provide answers to the questions.
THE STUDY’S IMPORTANCE This research issue merits investigation because Nigerians prefer foreign-made goods over home-made goods. If this continues, it will cause major problems for both producers and consumers, as well as for Nigeria as a country, making it dependent on other countries.
As a result, a research study of this type would produce some useful results that would help to correct some local producers’/manufacturers’ mistakes as well as enlighten the masses on how the problem could be reduced.
OBJECTIVE OF THE STUDY The following are the goals of this research project:
a. Understanding the reasons for Nigerians’ negative attitudes toward home-made goods.
b. Understanding the consumption patterns of homemade goods.
c. Strategies for reinforcing Nigerians’ positive consumption behavior toward home-made goods.
d. Findings for correcting Nigerians’ negative consumption behavior toward home-made goods (consumers).
QUESTION FOR RESEARCH
The following research questions were posed based on an investigation into the reasons for negative consumption of home-made goods:
1. What makes you prefer homemade goods?
2. What will you do in the absence of foreign goods?
3. Why do you prefer foreign-made goods?
4. Which option do you prefer? Homemade or imported?
TERMS DEFINITION Terms that are frequently used throughout this research work are defined to provide a better understanding of the project.
BEHAVIOR: Manners, bearing, departments, conduct, towards or treatment of others, responses made in any particular situation, according to the Penguin English Dictionary.
According to the economics dictionary, behavior refers to the way in which individual economic units, such as consumers, firms, and suppliers of factors of production, behave, particularly their motives and how they respond to differences between expected and actual outcomes.
CONSUMPTION: According to the Penguin English Dictionary, consumption refers to the act of consuming goods, the quantity of goods consumed, and the amount of goods consumed.
In economics, consumption refers to the actual physical process of using goods or services. For example, one consumes the services of a house by living in it, and one consumes the services of a pair of shoes by wearing them.
HOME MADE GOODS: These are items made in one’s own country. According to this study, goods made in Nigeria are referred to as home made goods.
FOREIGN MADE GOODS: These are goods produced in countries other than Nigeria. As a result, for the purposes of this project, all goods manufactured outside of Nigeria will be referred to as foreign-made goods.
COMPARISON: The act of comparing, that is, liking one thing to another, estimating the similarity or dissimilarity of one quantity or commodity to another, according to the concise oxford dictionary.
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